The Four Kinds of Sales People is a gripping parable that identifies exactly how and why sales people excel - or don't. Told as a fictional account of four people, each of whom epitomizes the characteristics of a particular style, it provides a graphic description of how each type goes about selling, what their strengths and weaknesses are--and what exactly insights each type requires in order to break through to the next level. Identifying which type a person most resembles is essential to developing a strategy that turns a routine sales job into a life of breakthrough achievement.
In the tradition of great business storytellers like Spencer Johnson (Who Moved My Cheese?), Robert Kiyosaki (Rich Dad, Poor Dad), and Og Mandino (The Greatest Salesman in the World), Mache uses larger-than-life fictional characters to make a powerful statement. With the vibrant, funny, inspirational characterizations provided in The Four Kinds of Sales People, as well as its detailed lists of prescriptions, this book provides Sales People - and those who manage them - with a set of powerful tools for lasting transformation.
