This is the only toothpaste I've used on my cats. It's not poultry or beef, etc, flavored, but my cats still tolerate it just fine. They don't try to eat it or lick it, but that doesn't matter to me. What does is that it's a good product that keeps their teeth clean from their nightly brushings. My vet says their teeth look great, so I'm sticking with Four Paws!