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5 of 8 people found the following review helpful:
3.0 out of 5 stars
Ok but lacking,
By
This review is from: The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI (Hardcover)
This book honestly did not live up to my expectations. I've seen too much out there that deals with the theory and is pretty short on the practice. It did fine with articulating the theory, but what good does that do me? I already know ROI is a good thing to measure, but as we all know it's difficult to actually do - which I guess is why everyone talks about how important it is but does not really get into details of actual practice.
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The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI by Theodore B. Kinni (Hardcover - December 16, 2008)
$34.95 $23.07
In Stock | |
 
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