The Four Steps to the Epiphany (Paperback)

by Steven Gary Blank (Author)

Editorial Reviews

Review
"... a book that all technology entrepreneurs will actually want to read. Blank peppers his narrative with many concrete, realworld examples." -- TechComm The Technology Journal of Technology Commercialization Aug-Sept 2005

Product Description
The essential "how to" book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

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Product Details

• Paperback: 275 pages
• Publisher: Cafepress.com (February 1, 2005)
• ISBN-10: 0976470705
• ISBN-13: 978-0976470700
• Product Dimensions: 9.1 x 7.3 x 0.7 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars See all reviews (46 customer reviews)
• Amazon.com Sales Rank: #5,294 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars will change your [business] life..., January 9, 2006

By	Gregory M. Sparzo "Your Humble Servant" (Cheshire CT) - See all my reviews (REAL NAME)

I first heard about this book from a potential investor and immediately ordered it on his recommendation. This book is FANTASTIC. It creates a step-by-step process for determining if your business "vision" is really a "hallucination." You might be successful without reading this book, but your odds will increase if you do. I cannot recommend this book strongly enough. Ignore it at your peril.

16 of 16 people found the following review helpful:

5.0 out of 5 stars A must have for anyone starting a company!!!!!, November 26, 2005

By	Steve (Silicon Valley, CA) - See all my reviews

Every once in awhile you come across a book that changes how you live your life or in this case how you start and operate a company. For years people have talked about "Crossing the Chasm" as the book to read if you are building a company. What you didn't realize is that it takes a few years of hard work to get your company ready to cross the chasm. Well if you are looking for the book that provides the roadmap to the chasm, then this is the book.

What is amazing about this book is how it takes you step by step thru how to actually figure out the right product and market for you startup. It has actual steps to follow, something many books lack.

On the down side, the book needs a good edit as it seems to be a companion to the author's course at Berkeley.

All in all, if you got one idea that saves you making a mistake in the early days of your startup, this book is worth it.

13 of 13 people found the following review helpful:

5.0 out of 5 stars Essential Reading for a High Tech Startup, November 28, 2005

By	Valley Tech (Menlo Park, CA) - See all my reviews

I heard Steve Blank talk in Silicon Valley and bought the book. The good news; this book is a real eyeopener. If you have ever done a startup, failed, and never understood what went wrong, here is a clear insight of what breaks in early stage high tech ventures. And tons of concrete suggestions of how to fix it. The bad news; don't expect a polished book. This is essentially Steve's Berkeley and Columbia class notes for his business school classes.