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Framework for Marketing Management (5th Edition) [Paperback]

Philip Kotler , Kevin Keller
3.1 out of 5 stars  See all reviews (30 customer reviews)

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Book Description

March 3, 2011 0132539306 978-0132539302 5
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Framework for Marketing Management (5th Edition) + Marketing Plan Handbook (5th Edition)
Price for both: $203.86

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Product Details

  • Paperback: 360 pages
  • Publisher: Prentice Hall; 5 edition (March 3, 2011)
  • Language: English
  • ISBN-10: 0132539306
  • ISBN-13: 978-0132539302
  • Product Dimensions: 9 x 7.4 x 0.6 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #12,308 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
12 of 13 people found the following review helpful
1.0 out of 5 stars Boring May 30, 2012
By Sasha66
Format:Paperback
It is basically page after page of definitions and descriptions of concepts. Not many examples of good strategies. It is like reading a thesaurus. I hate this book.
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11 of 13 people found the following review helpful
1.0 out of 5 stars Definitions June 5, 2012
By Robyn
Format:Paperback|Verified Purchase
This book contains page after page of definitions and reads like a dictionary in paragraph form. The test bank (that my professor uses) is full of definition questions. At an MBA level, this is a mockery of the students' abilities. By graduate school it is safe to say we know how to memorize definitions. We are looking for applicable marketing skills, which are not addressed in this book. Waste of money!
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2 of 2 people found the following review helpful
5.0 out of 5 stars The bible for marketing February 17, 2013
Format:Paperback|Verified Purchase
As a Graduate student in an MBA program my focus has been in financial and sales. Not having any experience with marketing put me at a disadvantage.
This text managed to cover all aspects of this subject in an effective way and also provide real world examples.
A good read.
Regards.
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2 of 2 people found the following review helpful
3.0 out of 5 stars Great Option, if you don't have to cite April 12, 2012
Format:Kindle Edition|Verified Purchase
Great option for classroom use, except the Kindle version refuses to give you page numbers. The school will not take quotes with Kindle locations. This is wasted money if you have to do citations.
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4 of 6 people found the following review helpful
2.0 out of 5 stars Hard to Read January 2, 2012
Format:Kindle Edition|Verified Purchase
This book is boring and hard to read. It was the text for my marketing class. With all the great marketing books out there, i wondered why he picked this one? Not a good book.
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3.0 out of 5 stars Good book but bad presentation July 3, 2014
By PDahl
Format:Paperback
This book has a lot of good points to make but IT IS SO DARN BORING! I managed to grasp it well enough through sheer persistence, but when I lent it to my employee one time she said that she almost threw up because she was focusing too much on the dull bits.
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5.0 out of 5 stars Great marketing textbook June 30, 2014
By NP
Format:Paperback|Verified Purchase
This is a great starter marketing textbook for students and working professionals. The business case examples in the book are somewhat relevant to the current events.
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2.0 out of 5 stars Dry...so very dry. May 25, 2014
Format:Paperback|Verified Purchase
While, on one hand, this book is logically organized to present the given information, it presents it as drily as possible, with very few examples to help color understanding. It is torture to try to get through it. Fortunately, it's for an MBA class that I already know most of the material of from working in marketing. If this was new material to me, I think I would really have a hard time using this book as a learning tool. Also, you will be shocked at how small it is. $125-ish for this little, boring book is criminal.
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Most Recent Customer Reviews
2.0 out of 5 stars Great book but it came in a bad shape
The book has not been maintained properly and is in a bad shape. I hope when I return it after the rental period Amazon does not charge me for the damage on the book that is came... Read more
Published 1 month ago by Lalit Saraswat
3.0 out of 5 stars An Adaptation
This book is an adaptation of the real Framwork for Marketing Management book by Kotler and Keller. It is missing some chapters from the original edition; however, the chapters... Read more
Published 4 months ago by qwerty
5.0 out of 5 stars good
i like it.this is a goofd price for this book, and i like it very much, it's petty much useful, so you can try it.
Published 4 months ago by Judy King
5.0 out of 5 stars Just as it was a brand-new book.
It is a university book that I bought in really good conditions and with a lower price that the original. I totally recommend it.
Published 5 months ago by P. M.
3.0 out of 5 stars FFMM SW
Good tablet source. Just need the functions used on a laptop also on my tablet (not sure if this is tablet ralated).

Thank you
Published 5 months ago by Armando Zacarias
2.0 out of 5 stars This book it so highlighted with that the pages look pink! I thought...
The book has a lot of highlighting and it's cover is very folded too. I thought this was a good quality book!
Published 6 months ago by Elise Waldron-Young
3.0 out of 5 stars Basic marketing book
It just basic concept of marketing ...If I were undergraduate student, it will be good to understand what basic concept of marketing is...But, in case of MBA.... Read more
Published 6 months ago by Sungwon Han
3.0 out of 5 stars Dense Marketing Book
Very expensive book that is a summary of other marketing books. It should be a lower price or less condensed so that it is easier to read.
Published 7 months ago by shelly
5.0 out of 5 stars Great condition and fast delivery
Book looked great. Very little wear to it. It came earlier than I anticipated. Would order again in the future
Published 9 months ago by Lisa Jerger
2.0 out of 5 stars dissapointed
I adopted this book for a marketing management class. I had high expectations because I am familiar with the authors' other work, such as the branding research. Read more
Published 10 months ago by MKT
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