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Framework for Marketing Management (3rd Edition)

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Framework for Marketing Management (3rd Edition) [Paperback]

Philip Kotler (Author), Kevin Lane Keller (Author)

4.2 out of 5 stars See all reviews (6 customer reviews) |

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Framework for Marketing Management (5th Edition) 3.0 out of 5 stars (2)
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Book Description

ISBN-10: 0131452584 | ISBN-13: 978-0131452589 | Publication Date: April 28, 2006 | Edition: 3

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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Product Details

Paperback: 384 pages
Publisher: Prentice Hall; 3 edition (April 28, 2006)
Language: English
ISBN-10: 0131452584
ISBN-13: 978-0131452589
Product Dimensions: 9.1 x 7.4 x 0.7 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 4.2 out of 5 stars See all reviews (6 customer reviews)

Amazon Best Sellers Rank: #72,498 in Books (See Top 100 in Books)
- #37 in Books > Business & Investing > Marketing & Sales > Marketing > Product Management

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More About the Author

› Visit Amazon's Philip Kotler Page

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.

Customer Reviews

6 Reviews

5 star:		(3)
4 star:		(1)
3 star:		(2)
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Average Customer Review

4.2 out of 5 stars (6 customer reviews)

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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Decent book - required for MBA marketing course, May 11, 2010

B. Bates (Pittsburgh, PA USA) - See all my reviews
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This review is from: Framework for Marketing Management (3rd Edition) (Paperback)

This book was a required text for an MBA course I'm taking - and was the primary book out of three required texts. It turned about to be a pretty good marketing reference book that I'll hold on to.

It covers a wide range of marketing management topics that are applicable to real world business.

Having said that, it doesn't cover everything you'll need to know. The MBA course required 2 other textbooks to fill in the blanks missing from this one.

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0 of 1 people found the following review helpful:

3.0 out of 5 stars Book was useful!, December 7, 2009

A. Edwards - See all my reviews
(REAL NAME)

This review is from: Framework for Marketing Management (3rd Edition) (Paperback)

The book was good and useful as I expected. The cover looks lots of usage and worn off but in general the book fulfilled the job for my class. It arrived in the time the seller mentioned

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0 of 2 people found the following review helpful:

5.0 out of 5 stars Great service, February 7, 2009

D. Schwartz - See all my reviews
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This review is from: Framework for Marketing Management (3rd Edition) (Paperback)

The book came really quickly and in slightly better condition than I was expecting. Thanks!

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Most Recent Customer Reviews

3.0 out of 5 stars Marketing Text Book
This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.

Published on September 30, 2008 by Richard L. Ennis

5.0 out of 5 stars Saved me when I needed it FAST!
I needed 27 copies for a class that was started in a week ... Amazon saved me!!!

Published on September 20, 2007 by Gail M. Ruhland

5.0 out of 5 stars New Marketing Concepts from Classical Texts
Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management... Read more

Published on July 31, 2006 by Prophet

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