Customer Reviews

Framework for Marketing Management, A (2nd Edition)

5 star:		(8)
4 star:		(4)
3 star:		(2)
2 star:		(3)
1 star:		(1)

 

 

This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.

My teacher during MBA did her PhD under Kotler. So she was kind of under the gun to make us use this book. Granted that Kotler is condidered a god of marketing. But the book is too overpriced for the content, I would recommed buying only used copies that sell for less than $10

It has good review material, with clear concepts. I decided to keep it for future references.

My complaint with this book centers around the content you get for over $100. Is it worth it? No. Frankly I don't see anything in this text that hasn't already been communicated better and for less money through other sources. While that tends to hold true for most college texts, it's particularly egregious in this case.

Frankly, I'm sensitive to the irony of being forced to overpay for a marketing text.

One of the best marketing management books provided by Kotler.
It gives core ideas of marketing and enrichs marketing knowledge and straegies.

Only got through the first 9 Chapters, but seems like an easy read. Will seem quite helpful in the future.

This is an excellent textbook for a marketing program. If you are currently in a marketing program or are looking for one to teach a course with, this is definitely the one. Kotler an Keller are one of the authorities in marketing management.

My school (Franklin University) used this book in the MCM 607 course for the MS in Marketing and Communications program.

Enjoy!

Have been reading this book as a part of my MBA program. I was truly looking forward to study the area of Marketing which I believe is one of the areas with the highest potential of being learned in an exiting way - With living examples and stories of brands, commercials etc.

I read a lot of management books as a part of my job and this book is without a doubt the worst I have ever experienced. Boring, without passion and ambitions from page 1 and until the very end (if you somehow have the strength and stamina to reach last page).

Embarrasing for professor Kotler - embarrasing for the Marketing area.

The book covers vital marketing concepts, however it drones on like no other textbook I have ever read. Read the book cover to cover and I would have to take off my socks to count the number of times I fell asleep in the process. Illustrates well with diagrams and examples, but this book actually succeeded in making me less interested in marketing.

Needed the book for a graduate level marketing class. Seems to be well written. Price through Amazon could not be beat.