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6 Reviews
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Average Customer Review
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Decent book - required for MBA marketing course
This book was a required text for an MBA course I'm taking - and was the primary book out of three required texts. It turned about to be a pretty good marketing reference book that I'll hold on to. It covers a wide range of marketing management topics that are applicable to real world business. Having said that, it doesn't cover everything...
Published 20 months ago by B. Bates
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0 of 1 people found the following review helpful:
3.0 out of 5 stars
Book was useful!
The book was good and useful as I expected. The cover looks lots of usage and worn off but in general the book fulfilled the job for my class. It arrived in the time the seller mentioned
Published on December 7, 2009 by A. Edwards
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1 of 1 people found the following review helpful:
4.0 out of 5 stars
Decent book - required for MBA marketing course,
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Amazon Verified Purchase(What's this?)
This review is from: Framework for Marketing Management (3rd Edition) (Paperback)
This book was a required text for an MBA course I'm taking - and was the primary book out of three required texts. It turned about to be a pretty good marketing reference book that I'll hold on to.
It covers a wide range of marketing management topics that are applicable to real world business. Having said that, it doesn't cover everything you'll need to know. The MBA course required 2 other textbooks to fill in the blanks missing from this one.
0 of 1 people found the following review helpful:
3.0 out of 5 stars
Book was useful!,
This review is from: Framework for Marketing Management (3rd Edition) (Paperback)
The book was good and useful as I expected. The cover looks lots of usage and worn off but in general the book fulfilled the job for my class. It arrived in the time the seller mentioned
0 of 2 people found the following review helpful:
5.0 out of 5 stars
Great service,
This review is from: Framework for Marketing Management (3rd Edition) (Paperback)
The book came really quickly and in slightly better condition than I was expecting. Thanks!
1 of 4 people found the following review helpful:
3.0 out of 5 stars
Marketing Text Book,
Amazon Verified Purchase(What's this?)
This review is from: Framework for Marketing Management (3rd Edition) (Paperback)
This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.
1 of 9 people found the following review helpful:
5.0 out of 5 stars
Saved me when I needed it FAST!,
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Amazon Verified Purchase(What's this?)
This review is from: Framework for Marketing Management (3rd Edition) (Paperback)
I needed 27 copies for a class that was started in a week ... Amazon saved me!!!
2 of 20 people found the following review helpful:
5.0 out of 5 stars
New Marketing Concepts from Classical Texts,
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This review is from: Framework for Marketing Management (3rd Edition) (Paperback)
Kotler, a symbolic guru of marketing, has brought a new offering of "Framework for Marketing Management" since years' serial publication of classic texts in marketing management.
Some new issuse has been included in this edition in depth. |
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Framework for Marketing Management (3rd Edition) by Philip Kotler (Paperback - April 28, 2006)
Used & New from: $15.99
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