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Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (And Win Elections) [Paperback]

by Jeffrey Feldman, George Lakoff
3.5 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

April 1, 2007 0977197298 978-0977197293 1st Pbk. Ed

“Frames are mental structures that shape the way we see the world. . . . When you hear a word, its frame is activated in your brain. . . . In politics our frames shape our social policies. . . . Because language activates frames, new language is required for new frames.”—George Lakoff

For decades, the powerful communications machine of the conservative movement has controlled our national political discourse. One of the biggest obstacles to progressive victory has been seeing what American political speech looks like when it is not “framed” by the Republican noise machine.

Framing the Debate: Famous Presidential Speeches and How Progressives Can Use Them to Change the Conversation (and Win Elections) is about unleashing the power of communication in contemporary progressive politics. The book presents fifteen key speeches by American presidents—George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt, Woodrow Wilson, Franklin Roosevelt, Harry Truman, Dwight Eisenhower, John F. Kennedy, Lyndon Johnson, Richard Nixon, Jimmy Carter, Ronald Reagan, Bill Clinton, and George Bush—in order to define the big ideas and images—the “frames”—that each speech evokes to show how those framing techniques can be applied to today’s political debate in order promote a progressive perspective.

An essential book in today’s political climate, Framing the Debate will be instrumental in helping to reshape progressive political language and rhetoric.

An expert on speeches and messaging, Jeffrey Feldman is the editor in chief of the influential political blog Frameshop (www.frameshopisopen.com). He also has a weekly segment on The Thom Hartmann Show on Air America, and travels the country offering seminars on language and progressive politics.




Editorial Reviews

About the Author

Jeffrey Feldman, Ph.D. is a cultural anthropologist and the Editor-in-Chief of the influential political blog Frameshop(www.frameshopisopen.com). An expert on speeches and messaging, he has a weekly segment on The Thom Hartmann Show, and travels the country offering seminars on language and progressive politics.

Product Details

  • Paperback: 200 pages
  • Publisher: Ig Publishing; 1st Pbk. Ed edition (April 1, 2007)
  • Language: English
  • ISBN-10: 0977197298
  • ISBN-13: 978-0977197293
  • Product Dimensions: 8.2 x 6 x 0.4 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,549,208 in Books (See Top 100 in Books)

More About the Author

I was born and raised in the midwest, educated overseas and in Virginia, and now live in New York City.

I hold a Ph.D. in Cultural Anthropology, teach college classes, and blog everyday.

Customer Reviews

3.5 out of 5 stars
(6)
3.5 out of 5 stars
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Most Helpful Customer Reviews
12 of 13 people found the following review helpful
5.0 out of 5 stars Reading great speeches April 9, 2007
Format:Paperback
Jeffrey Feldman's book Framing the Debate is a wonderful resource for anyone who wants to read great speeches in American history and think about the themes that have helped make our country great.

Whether you simply long for the great speeches in America's past, or long for eloquent leaders to move our country forward and are willing to roll up your sleeves and help candidates become better speakers and clearer thinkers, this is a book you must read.
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9 of 10 people found the following review helpful
5.0 out of 5 stars A fresh perspective on a bit of history April 28, 2007
Format:Paperback
This is a must have book. Jeffery Feldman offers new and creative insight into famous speeches of our country's Presidents. Even more than fascinating to read, it opens your eyes to what you hear on the TV and read in papers. Politics and Issues in general are looked at in a new way after reading just part of this book. Democrats and Republicans alike gain new insight into our Presidents.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Communicating Progressive Principles June 12, 2007
Format:Paperback
Progressives have been less effective than consevatives in communicating political ideas. Progressives have focused on dryly presenting policies and programs without laying out the underlying values or principles with which voters could more readily identify. Feldman's book helps to remedy this shortcoming among progressives.

Feldman analyzes how 15 presidents have used frames in major speeches to convey big ideas. In so doing, he advises progressive politicians, activists and ordinary citizens how to use framing to persuasively communicate progressive principles. This book should be welcomed by progressives and all those interested in effective, genuine political communication.
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