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8 of 8 people found the following review helpful:
4.0 out of 5 stars Good overview for both sides of the franchise equation, February 14, 2004
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S. Dunning "sdunnin" (Edwardsville, il USA) - See all my reviews
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This review is from: Franchise Bible : How to Buy a Franchise or Franchise Your Own (Paperback)
This is a good book if you want to learn more about franchising in general. It has a lot of great information in it. It is a little bit of a "dry read" compared to other books on the topic I have read.

It's strength and weakness is in that it provides highlights for both franchisee or franchisor but does not go into great detail for either. If anything it has a slant towards those wishing to franchise and existing business. If you are looking for a book that is in depth from either perspective I would not start with this one.

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22 of 48 people found the following review helpful:
5.0 out of 5 stars SUPERB, August 3, 2000
This is the publication you should read if you are interested either working for another business, starting your own or starting a franchise. Either way, you should learn how the franchising concept works. As a researcher of McDonalds, I totally believe this is the idea whose time has come. Franchising will definitely be the wave of the future from time to come. Read this book as a student of mind control and recovery - you will not be sorry.
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14 of 111 people found the following review helpful:
5.0 out of 5 stars rrr, June 14, 1999
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Franchise Bible : How to Buy a Franchise or Franchise Your Own
Franchise Bible : How to Buy a Franchise or Franchise Your Own by Erwin J. Keup (Paperback - April 25, 2000)
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