The Franchise Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise (Paperback)

~ Robert Hayes (Author) "You're interested in buying a franchise, but how do you know which franchise is right for you?..." (more)
Key Phrases: Jenkins Sports, Vice President, Got Game Enterprises (more...)

Editorial Reviews

Product Description

This book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties

Product Details

• Paperback: 288 pages
• Publisher: Atlantic Publishing Company; Book and CD-ROM edition (January 1, 2006)
• Language: English
• ISBN-10: 0910627541
• ISBN-13: 978-0910627542
• Product Dimensions: 8.9 x 5.8 x 0.8 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #68,470 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #5 in	Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses
  #70 in	Books > Business & Investing > Industries & Professions > Retailing
  #92 in	Books > Business & Investing > Industries & Professions > Hospitality, Travel & Tourism

Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

5.0 out of 5 stars Mr. Franchise, Franchiise Expert and Franchise Attorney Weighs In - . . . A Very Good Book, January 23, 2007

By	Kevin Murphy (San Francisco, CA USA) - See all my reviews (REAL NAME)

As a Franchise Expert and Franchise Attorney with 28 years of experience in the franchise industry, I was asked by the publisher to review-edit the chapters of this book. They liked my input so much, I was then asked to write the forward. Most, but not all, of my editorial comments-revisions were included in the published version. Unfortunately, they elected not to include my comments about the misleading nature of franchise 'success' statistics and some other critical information. For additional details about buying a franchise not included in this book, feel free to visit the Franchise Foundations website at www.franchisefoundations.com Peruse the "Buying A Franchise" and "Articles II' pages. These will provide additiional information and resources to use in making an informed evaluation-investment decision. That being said, this book stands head and shoulders above anything else that's currently published for the general public. Kevin B. Murphy, B.S., M.B.A., J.D., Mr. Franchise

5 of 5 people found the following review helpful:

5.0 out of 5 stars Read This Book First, Buy Franchise Second, October 27, 2006

By	G. Ochs - See all my reviews (REAL NAME)

This book is a must for anyone even remotely considering the purchase of a franchise or, for that matter, considering the franchising of their own business. The title says it all, The Franchise Handbook, and it is indeed a comprehensive and thorough handbook treating all factors that must be considered before and after buying a franchise business.

The Handbook discusses approaches to the selection of a franchise; pre- and post-purchase financial issues; marketing, operating, and expanding the franchise; legal issues; and all of the factors that should be considered when contemplating the franchising of one's own business.

The Handbook is a remarkable resource, and provides pretty much all that the prospective buyer of a franchise should consider before and after making the decision.

7 of 8 people found the following review helpful:

5.0 out of 5 stars The Franchise Handbook covers all the bases., October 11, 2006

By	L. Salazar - See all my reviews (REAL NAME)

The Franchise Handbook contains a LOT, and I do mean a LOT, of information about franchise systems. Included are step-by-step guidelines regarding how to research possible franchise options including how to estimate start up costs and how to finance the franchise purchase. Of course, the information doesn't stop there; the book goes on to outline how to prepare financial statements, how to conduct a market analysis, and how to successfully choose a franchise location. All pivotal to franchise success or failure.

Then, the book goes beyond that. It offers additional strategies on how to hire and manage employees, purchase and manage supplies, protect your franchise territory, and then, when everything is going just the way it should, how to expand your operations. The book is proactive toward developing successful franchise and business practices. It has an unbiased view of the facts and even lists the pros and cons of selecting a franchise model business. Chapter 18 looks briefly at legal issues that affect franchise models and Chapter 19 offers a list of companies that offer franchises and franchising resources.

This book is a great starting point for building a level of independence by living the American dream and becoming your own boss at your own business. A definite must read!