From the Inside Flap
*By the year 2000, an astounding 50% of all retail sales will pass through a franchise chain.
*A new franchise opens every eight minutes of each business day.
*Kentucky Fried Chicken serves 2.5 billion meals each year.
From food and fuel to lodging and childcare, franchises exert enormous influence over the global business landscape as well as within our personal lives. Yet the franchise phenomenon remains largely undocumented and frequently misunderstood, with very little analysis available on the management challenges--and opportunities--that chains face. Now, with his landmark book Franchise Organizations, Jeffrey Bradach fills the void with a penetrating look at the key factors that shape a franchise business's success.
Using compelling examples from major restaurant chains including KFC, Pizza Hut, Hardee's, and Jack in the Box, Bradach extracts the ingredients that make for a thriving enterprise. He examines how chain organizations meet their primary management challenges, from adding new outlets and maintaining uniform standards to responding to diverse local markets and adapting the system when threat or opportunities arise. Perhaps most importantly, Bradach's unprecedented research reveals the formidable competitive advantages enjoyed by companies that can blend franchise outlets within their corporate structure to create a distinctive new model--identified here for the first time as the "plural form." The plural form, Bradach argues, provides a uniquely effective way to leverage strengths and mend weaknesses, enhancing an organization's capacity for self-correction and renewal. Franchise Organizations offers a framework for managing chains built on the processes made possible by the plural form.
One of the most influential organizational forms of our times, franchises are positioned to be a vital economic force well into the future. As chains play an increasingly dominant role in the growth of the global economy, the timely insights offered in Franchise Organizations will be absolute necessities to managers and owners of franchises, as well as management and organizational theorists. Highly original, and distinguished by extensive qualitative analysis illustrated with lively anecdotes and real-world examples, Franchise Organizations is a major contribution to organizational theory and practice.
About the Author
Jeffrey L. Bradach is an assistant professor of organizational behavior at Harvard Business School.