Customer Reviews

Franchise Redbook: Easy-to-Use Facts and Figures (PSI Successful Business Library)

5 star:		(2)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

This is a big book and undoubtedly the best on the market for finding facts about franchises in general and any one franchise in particular. It is full of suggested web sites, but I found more information in this one book, on franchises, than I could gather from the Internet after surfing around for two weeks on the information highway. If you want to know the cheapest start-up costs for any franchise, one table shows them in order from the least expensive to the most. And there's similar tables for comparisons in franchise fees, franchise royalties, advertising royalties, and scads of others. And if you want to look up McDonald's, you find Burger King, Wendy's, and all the others compared together. Nothing has been on the market like this, in a book, that I've ever found, and I was in the franchise business for over ten years. It's better than the Bond book.

I had to return the book. The material was several year's old and thus very dated. The index was also in very bad shape. Many of the entries were not indexed properly making it diffcult to do research. This book needs a major update and a good copy editor to review it.

But is too bad that those facts and figures do not tell you how much money you will make

I work in the publishing industry, and I was impressed by the layout of this book. No wasted space just the facts M'am. Must have been a lot of work to collect all the data on these companies and clean it up for presentation in this comprehensive volume. If you're thinking of getting involved in any franchise operation, you owe it to yourself to own this book. I hope there will be a second edition soon. Oh, and don't forget to check out Roger Rule's other books on franchising and 20th Century Winchester Repeating Arms. ;-)