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Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business [Paperback]

The association of small business development centers (Author), Ann Dugan (Editor)
4.4 out of 5 stars  See all reviews (10 customer reviews)


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Book Description

April 1, 1998 1574100971 978-1574100976 1st Printing
This new, definitive guide provides clear, concise explanations of the issuesinvolved in finding, buying and ultimately operating and growing a successfulfranchise business.


Product Details

  • Paperback: 280 pages
  • Publisher: Kaplan Publishing; 1st Printing edition (April 1, 1998)
  • Language: English
  • ISBN-10: 1574100971
  • ISBN-13: 978-1574100976
  • Product Dimensions: 11 x 8.7 x 0.7 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #106,325 in Books (See Top 100 in Books)

 

Customer Reviews

10 Reviews
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Average Customer Review
4.4 out of 5 stars (10 customer reviews)
 
 
 
 
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37 of 37 people found the following review helpful:
5.0 out of 5 stars The Franchising Bible, August 26, 2001
This review is from: Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business (Paperback)
Upon embarking on an endeavor to purchase a franchise business with my wife, we realized we knew nothing about where to start. We decided to start at the bookstore and purchase a book on franchising. We chose Franchising 101 because it appeared to be laid out in a format that was easy to read and follow -- we were right! This book has become our bible every step of the way. From analyzing the opportunity to digesting the UFOC, every question we have stumbled across has been answered by this book. In addition to the valuable information provided, we actually found our franchise attorney by contacting one of the contributing authors. Franchising 101 leaves no stone unturned in looking at this very important life decision. It is a MUST READ for anyone considering the purchase of a franchise business.
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32 of 32 people found the following review helpful:
5.0 out of 5 stars A collection of experts., February 29, 2000
By A Customer
This review is from: Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business (Paperback)
A prior reviewer chastized the author for including information available through several other sources. I bought it because I didn't want to go to several sources, I got it all here in one book. I haven't been disappointed. I've read every word and recommend the book to anyone needing to know about key issues and concerns when franchizing. The contributors get to the point and let you know what you should and should not expect. Also, how to avoid pitfalls. Start your research here!
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25 of 25 people found the following review helpful:
5.0 out of 5 stars Opened my eyes, December 13, 2001
By 
"llworster" (St. Charles, MO) - See all my reviews
This review is from: Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business (Paperback)
My husband and I are considering opening a franchise. Although we have business experience, neither of us have ever actually managed a retail store or food service establishment. We certainly had never negotiated a lease or franchise agreement. This book points out a lot of details that will help you protect yourself when negotiating with a landlord or franchisor. It also gets you to think about whether you are a good fit for this type of lifestyle and are you reviewing an appropriate territory for your business. I checked this book out at the library and now I am buying a copy so I can highlight it, make notes and such.
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Inside This Book (learn more)
First Sentence:
Franchising in America has a stellar reputation. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
fair franchising standards, more franchise, proprietary marks, most franchise agreements, capital expenditure limitation, franchise marketplace, advertising contributions, fellow franchisees, franchisee association, franchise attorney, initial franchise fee, other franchisees, most franchisors, franchise unit, existing franchisees, franchised business, franchise business, nonbank lenders, advertising cooperative, protected territory, marketing fund, franchise system, percentage rent, franchise laws, franchise relationship
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Ten Star Pizza, Cost of Sales, Occupancy Costs, Small Business Administration, Controllable Expenses, Don Quixote Enterprises, Gross Profit, Pizza Hut, Profitable Relationship, Ray Kroc, Total Sales, Internal Revenue Service, John Jones, Section One, Section Two, Small Business Development Center, Spaghetti Palace, Total Income
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