In today's rocky business environment, with large redundancies at major corporations, many people are thinking of going into business themselves. Owning a franchise is an option. This book highlights the obstacles that founders of various franchises have overcome, describes the transition from small business to international enterprise, and reveals how the world's best managed franchisors support their franchisees with a "partnership" relationship.
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Editorial Reviews
From Library Journal
Franchising offers people the opportunity to own and operate their own business. What are the elements of a successful franchised business? The answer may be found through an examination of several of the leading franchises. This book, by a father-daughter business-writing team, presents profiles of ten notable franchises: McDonalds's, H & R Block, Century 21, Dunkin' Donuts, Duskin Co., Holiday Inn Worldwide, Pizza Hut, Servicemaster, Southland Corp. (7-Eleven), and Midas Mufflers. The authors include in these profiles biographies of the founders and interviews with franchisees. The work should prove useful to those interested in business history and to prospective franchisees, though a bibliography would have been a helpful addition. Recommended for all business collections.
- Lucy Heckman, St. John's Univ. Lib., N.Y.
Copyright 1993 Reed Business Information, Inc.
- Lucy Heckman, St. John's Univ. Lib., N.Y.
Copyright 1993 Reed Business Information, Inc.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
This is a good start,
By "sonigs" (Lisbon Portugal) - See all my reviews
This review is from: Franchising: The Business Strategy That Changed the World (Hardcover)
This is a very interesting book that should actually be revised as the edition I have is from 1993. Still, this is a very interesting work for anyone who wants to invest in franchising. It brings 10 in depth profiles, including Pizza Hut, McDonalds, Midas, 7 Eleven, and interviews with the founders of this quite known trademarks. They analyse the profile of possible investors, and investors should do the same about this business model and trademarks profile. This is a good start.
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