Franchising: Pathway to Wealth Creation [Paperback]

Stephen Spinelli Jr. (Author), Robert Rosenberg (Author), Sue Birley (Author)

Book Description

Publication Date: September 7, 2003

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

Editorial Reviews

From the Back Cover

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

About the Author

Stephen Spinelli, Jr. co-founded Jiffy Lube International, the franchise that revolutionized automotive quick service. He then purchased two Jiffy Lube franchises and grew to become Jiffy Lube's largest franchisee, with 47 stores that posted 39 consecutive profitable quarters. He later served as national leader, founder, chairman, and CEO of America Oil Change Corporation. At Babson College, he currently serves as Assistant Professor in Entrepreneurial Studies, Chairman of the Entrepreneurship Division, and Director of both the Arthur M. Blank Center for Entrepreneurship and the Franchise Institute.

Robert M. Rosenberg, CEO of Dunkin' Donuts for 35 years, led the firm's growth from 300 units to over 3,000. He currently serves on the Board of Directors of Sonic, America's Drive-In. He is a member of the International Franchise Association's Hall of Fame.

Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.

Product Details

• Paperback: 256 pages
• Publisher: FT Press (September 7, 2003)
• Language: English
• ISBN-10: 0130097179
• ISBN-13: 978-0130097170
• Product Dimensions: 9.1 x 6.1 x 0.6 inches
• Shipping Weight: 13.4 ounces
• Average Customer Review: 3.5 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,292,238 in Books (See Top 100 in Books)
  • #35 in Books > Business & Investing > Small Business & Entrepreneurship > Franchises

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Customer Reviews

Most Helpful Customer Reviews

24 of 32 people found the following review helpful:

1.0 out of 5 stars More boring than a statistics textbook, December 15, 2004

By 

Joseph Dewey (Orem, UT USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

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This review is from: Franchising: Pathway to Wealth Creation (Paperback)

I graduated in Statistics, and so I know boring books. And, this book was more boring than any of my Statistics texts.

It is written in textbook format. It is also written by a bunch of different authors, so it's really disjointed. As an example, the chapter guest written by an attorney in boring legalese is probably the most interesting.

And, they misspelled McDonalds. In a book about FRANCHISES! I could understand if they misspelled Wal-Mart in a book about franchises, but how can you write a book about franchises and misspell McDonalds? See the misspelling on pages 86 and 196.

Also, it is written to franchisors, not franchisees. Since the marketing of the book makes it look like it's trying to appeal to everyone, it took me a few chapters to figure out that it's actually written to franchisors. Repeat: It is NOT good for franchisees.

I did complete the entire book. I'm not one of those reviewers who calls the book boring after reading a few pages and throwing it away. I am someone who plugged through so that I could warn everyone else.

6 of 7 people found the following review helpful:

5.0 out of 5 stars Best Book on Franchising Today, September 26, 2005

By 

Thomas Scott (Mobile, AL) - See all my reviews
(REAL NAME)   

This review is from: Franchising: Pathway to Wealth Creation (Paperback)

There are simply not enough books on franchising today. This book is a wealth of knowledge for anyone interested in franchising either as a prospective franchisee or involved in the industry as a franchisor. Most of the books on the market are geared towards franchisees - this book really serves as a great primer for the industry as a whole and a solid guide for franchisors. It is required reading in our company and I recomend it to candidates. Thanks to the authors for sharing their gems with the rest of us.

9 of 12 people found the following review helpful:

5.0 out of 5 stars Excellent introduction to Franchising, July 9, 2004

By 

FTCprez (United States) - See all my reviews

This review is from: Franchising: Pathway to Wealth Creation (Paperback)

Hands down the best book I've read about franchising. It covers the topic in an easy-to-read fashion and doesn't oversimplify. Reading this will yield useful information to franchise novices as well as more seasoned entrepreneurs.

A great book for someone who has a concept they feel might be franchise-worthy as it can help you understand what needs to be done to make you successful with franchisees.

Great for prospective franchisees who get an understanding of what they should look for in a franchisor.

The examples/case studies are very good and demonstrate points effectively.

The only area the book does not touch upon in any detail are master franchise and/or area development arrangements that franchisors/franchisees sometimes have. But I cannot knock the book for this as most franchise books don't touch upon this at all.