Franchising for Dummies, by Michael Seid and Dave Thomas, details everything you need to know about this ever-popular route to self-employment. In typical Dummies fashion, it outlines the basics (from initial research through signing on the dotted line); development procedures (such as training employees, choosing locations, and buying goods); running the business (attracting customers, managing staff, dealing with franchisors); and moving on (considering further acquisitions, franchising your own ideas). Seid, a well-known consultant with 20 years in the field, and Thomas, the high-profile founder of and low-key spokesman for the fast-food chain Wendy's International, make this volume especially valuable by including inside tips taken from their extensive personal experience. "Too often, franchisees make the mistake of hiring an attorney to do battle with their franchisor, rather than simply sitting down with the franchisor, discussing their concerns, and coming to a negotiated conclusion," Seid advises at one point. "Training is nonstop, never-ending. It has to be," Thomas suggests elsewhere. "It has to remain a priority in your business because, one, you have turnover, but two, you can always improve." The combination provides a clear and complete primer for enlightened decision-making on virtually all aspects of franchise purchase and operation. --Howard Rothman --This text refers to an out of print or unavailable edition of this title.
...a must read for anyone interested in the fundamentals of franchising. Franchisees and franchisors alike owe a debt of gratitude... -- James H. Amos, Jr., President and CEO, Mail Boxes, Etc.
Dave Thomas -- a super guy, great business leader, generous individual. Thanks to Dave for sharing his wisdom through his book. -- S. Truett Cathy, Founder & Chairman of Chick-fil-A, Inc.
Franchising For Dummies offers invaluable information for prospective franchisees in their search for the best franchise opportunity that suits them. -- Regina Gardner, Franchisee, UNIGLOBE Travel
Two great entrepreneurial minds have created one fantastic book. -- Don DeBolt, President, International Franchise Association --This text refers to an out of print or unavailable edition of this title.
Best take away from this book is that you will work longer hours than working for some else, you don't keep all the profits and you will need many stores/franchises to actually... Read morePublished 12 days ago by Fred Bonilla
Absolutely loved this book! I used it as a reference to answer all of my questions on fransching. I've always been curious as to why more people in the financial world who are... Read morePublished 6 months ago by Lazaro Romero
I love this book. I am now reading it for the second time and it is a mine of information!Published 11 months ago by Melodie
Easy reading. No nonsense. If you are considering a franchise, and you are a dummy, this is a great primer.Published 12 months ago by Occasional Buyer