Franchising: Getting It Right [Paperback]

Rick Gretz (Author)

Book Description

Publication Date: May 25, 2003

Franchising: Getting It Right provides critical lessons in franchise development. Whether you're a franchisor or a franchisee, this may be the most powerful and simple to understand presentation of what it takes to effectively lead and grow a successful franchise system.

Editorial Reviews

Review

"A fantastic book. The examples of common errors in judgment that can destroy a new franchising company are clearly exposed." -- Walter Wollnik, Franchise Consultant, June 23, 2003

"Obviously Rick Gretz has 'done that.' Anyone considering or already involved with franchising would be wise to heed his warnings." -- Ray Frank, Corlyx Corp., May 31, 2003

"Want to know how to perfect greatness in franchise leadership? Read this book!" -- Rick Allen, Brain Trusts, Inc., June 13, 2003

About the Author

At the age of 25 and returning from a tour of duty in Vietnam in 1969, Mr. Gretz became the second franchisee of Liqui-Green Lawn Care Corp., Peoria, Illinois. His franchise was located and operated in Joliet, Illinois from 1972 through 1976.

During his years as a franchisee of Liqui-Green he was asked to assist in the training and development of other new franchisees in the Chicago area. It was in doing this training and support work that Mr. Gretz discovered he enjoyed the role of franchisor more than running his own franchise.

In 1977 he and the late William Fischer founded their own lawn care franchising company, Spring-Green Lawn Care Corp. based in Naperville, Illinois. As co-owner and founder, Mr. Gretz served from 1977 through 1985 as senior vice-president and Director of Franchise Training and Support. In the nine years Mr. Gretz was with Spring-Green, they established 100 franchises in 18 states. A belief that developing leadership in franchisees and their people would lead to success was the cornerstone. They were very proud of the franchising and support system developed, boasting no failures or law suits with any of their franchisees.

In March 1986, he founded The Signery Corporation, an instant sign store franchise featuring a computerized/automated sign making system. The Signery Corporation reached 41 franchises in 10 states, the United Mexican States, and the UK. During the years developing The Signery a great deal of experience was gained in Area Coordinator Development as well as foreign expansion experience in Japan, England, Italy and Mexico. In 1991 Andersen Consulting and Success Magazine ranked The Signery Corporation the 4th best-managed franchise company in the United States.

He was an original member and pilot in the Lima Lima Flight Team based in Naperville, Illinois and has flown virtually every position in the six-plane formation, finally flying the most challenging "Opposing Solo" position. He has over 2000 hours with a commercial, multi-engine, instrument, glider, and an FAA aerobatic waiver for formation and solo aerobatic flight to the surface. The Lima Lima Flight Team performs before millions of spectators at air show events around the country annually.

Product Details

• Paperback: 120 pages
• Publisher: Marick Services, Inc. (May 25, 2003)
• ISBN-10: 0974076600
• ISBN-13: 978-0974076607
• Product Dimensions: 6.7 x 4.2 x 0.4 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #714,639 in Books (See Top 100 in Books)