Franchising from the Inside Out [Paperback]

Ed Teixeira (Author)

Book Description

Publication Date: February 22, 2005

Franchising From The Inside Out" is a valuable resource for those people interested in buying a franchise. This book contains an in-depth explanation of the entire franchise process including how to choose and evaluate a franchise opportunity and detailing the important questions to ask before making that final decision. There are also chapters for franchisees and franchisors currently involved in the franchise industry. The chapters on "Negotiating The Franchise Agreement", "The Ten Franchisee Commandments" and "What Successful Franchisees Have in Common" represent examples of the practical advice this book contains.

Editorial Reviews

Review

Teixeira brings his range of franchise experience to this book giving an insider's view -from evaluating the franchisor to selling. -- Orange County Register, April 18,2005 Jan Norman

From the Author

I wrote this book in order to share my years of franchise experience with prospective and exsisting franchisees and franchisors. I presented the information and advice in a way that would be easy to follow and at the same time avoid the legalese that so many books on franchising include. Having had the advantage of working with countless franchisees gave me the insight and knowledge to understand the kind of information that people would be looking for.

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Product Details

• Paperback: 204 pages
• Publisher: Xlibris Corporation (February 22, 2005)
• Language: English
• ISBN-10: 1413472621
• ISBN-13: 978-1413472622
• Product Dimensions: 8.4 x 5.4 x 0.7 inches
• Shipping Weight: 10.6 ounces
• Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,405,959 in Books (See Top 100 in Books)

More About the Author

Ed Teixeira is a recognized franchise expert with over 35 years of franchise industry experience. He currently operates the website www.franchiseknowhow.com which publishes a weekly newsletter and offers advice, news and insight to the franchise industry. Ed has spoken on the subject of franchising in Europe and China. He has been interviewed by various publications and franchise news sites.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Franching From The Inside Out, May 4, 2005

By 

R. Moccia - See all my reviews
(REAL NAME)   

This review is from: Franchising from the Inside Out (Paperback)

" I've read a number of articles and magazines regarding buying a franchise however this book gave me the information I was looking for in a very organized way. It showed me the steps to follow and I didn't have to deal with pre-conceived notions about different franchises. I really liked the chapter about negotiating the franchise agreement since I didn't know very much about that subject. I highly recommend this book for someone looking to buy a franchise."

4 of 6 people found the following review helpful:

1.0 out of 5 stars Written from a Franchisor mind set, August 28, 2006

By 

durk (Texas) - See all my reviews

Amazon Verified Purchase

This review is from: Franchising from the Inside Out (Paperback)

I didn't find the book justified its cover price as I didn't feel the author wrote this to help franchisees although he had some sage advice. Instead, the author has worked for Franchisors and he has that mindset. The reader should know that up front and take what he has to say with a grain of salt.

Teixeira dangerously explains how to negotiate less significant areas of the franchise agreement such as renewal terms while justifying the franchisor's position not to negotiate other CRITICAL aspects such as termination clauses. This can trap unsuspecting franchisees in a system of indentured servitude for the term of the contract even though the franchisor breaches the contract! Amazingly, to top this off, the author admits never taking a franchisee's house through litigation while implying he was justified to take everything else of value.

He also fleetingly mentions that franchisees should expect to accrue equity in their franchise operation from the many years of building the business but it is well known that franchisors often won't allow that to happen. In fact, the author devotes some pages explaining how the franchisor may buy the business for below market value and is justified in doing so.

In addition, he doesn't differentiate business format franchises from product franchises (e.g. distribution franchises for Chevrolet, Coca-Cola, Budweiser, etc). He discusses how franchisees should expect the franchisor provide what they are obligated to provide in return for 5-7% royalty payments. This makes it sound like the franchisee receives a recurring tangible product or service from the franchisor when they do not. In fact, the majority of franchisors merely provide trademark licensing and a process of closing a sale. As can be expected, many franchisees of these business format franchise systems become disillusioned very quickly.

In order to fairly balance the decision making process, any prospective franchisee owes it to themselves to buy the Purvin book called Franchise Fraud. You won't get that balance from the Teixeira book alone.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Franchising From the Inside Out, April 13, 2005

By 

Anthony Beshara III (New York, NY) - See all my reviews
(REAL NAME)   

This review is from: Franchising from the Inside Out (Paperback)

This book told me exactly what I needed to know. It was easy to understand and gave me the right way to look for a franchise.

Outstanding resource!