Franchising & Licensing and over one million other books are available for Amazon Kindle. Learn more

Have one to sell? Sell yours here
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
 
 
Start reading Franchising & Licensing on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy [Hardcover]

Andrew J. Sherman (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews)


Available from these sellers.


Formats

Amazon Price New from Used from
Kindle Edition $24.75  
Hardcover $29.70  
Hardcover, January 2, 2004 --  
There is a newer edition of this item:
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy 4.8 out of 5 stars (4)
$29.70
In Stock.

Book Description

January 2, 2004
Fully revised, completely updated, and still the definitive guide to these great business strategies. For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:


Editorial Reviews

Review

Filled with illuminating insights and stories from the field, it remains the definitive resource. -- BIZLIFE March 2004

Book Description

"For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

* creating market-responsive sales, marketing, and globalization strategies

* raising capital, structuring agreements, and protecting intellectual property

* meeting regulatory, legal, and employment standards

* establishing quality control and compliance measures

* assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries."


Product Details

  • Reading level: Ages 17 and up
  • Hardcover: 448 pages
  • Publisher: AMACOM; Third Edition edition (January 2, 2004)
  • Language: English
  • ISBN-10: 0814472222
  • ISBN-13: 978-0814472224
  • Product Dimensions: 10.2 x 7.4 x 1.5 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #911,398 in Books (See Top 100 in Books)

More About the Author

Andrew J. Sherman is a partner at Jones Day in the Washington, DC office (ajsherman@jonesday.com) and focuses his practice on issues affecting business growth for companies at all stages, including developing strategies to leverage intellectual property and technology assets, as well as international corporate transactional and franchising matters. He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies.

Andrew has represented U.S. and international clients from early stage, rapidly growing start-ups, to closely held franchisors and middle market companies, to multibillion dollar international conglomerates. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.


Andrew's practice involves general corporate law, franchising, emerging business, mergers and acquisitions, intellectual property transactions, and capital formation. He has served as securities counsel on a wide variety of private and public offerings and as transactional counsel to buyers and sellers in mergers, acquisitions, spin-offs, leveraged buyouts, acquisitions of and reorganizations for chapter 11 companies, and management buyouts. He prepares, negotiates, and reviews loan proposals and general corporate and business agreements such as shareholders agreements, extensive employment contracts, distribution and sales agency agreements, joint venture agreements, technology transfer agreements, and related corporate documentation.


Andrew has served as counsel in a diverse range of business industries, including high-technology, specialty retailing, consumer electronics manufacturers, restaurants, automotive aftermarket services, Internet service providers, database management companies, financial services and venture capital, communications, manufacturing, health care services, recreation and entertainment, transportation, and computer services. He also has served as counsel on international corporate matters in more than 30 countries.


Andrew is a member of the American Bar Association, the Association for Corporate Growth, the Licensing Executives Society, International Franchise Association, the board of directors of the National Foundation for Teaching Entrepreneurship, and the board of advisors to the National Commission of Entrepreneurship. He also is general counsel to the Young Entrepreneurs Organization and serves on the Executive Biz Potomac Officers Council. He serves as an adjunct professor in the M.B.A. programs at the University of Maryland and at Georgetown University.


Andrew is author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property. He has written many articles on similar topics for a variety of trade and business publications. He is a frequent speaker at conferences hosted by organizations such as the Council of Growing Companies and the International Franchise Association. He regularly appears as a guest on programs such as CNN's "Managing and DayWatch," NPR's "Talk of the Nation," and CBS News Radio, among others. He is frequently interviewed on legal topics by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, as well as by many other renowned publications.



Honors and Distinctions
Ranked in the 2007 and 2008 editions of Chambers USA: America's Leading Lawyers for Business as a leading individual in the area of corporate/M&A and private equity for the District of Columbia; received the University of Maryland at College Park's Krowe Excellence in Teaching Award for his "wealth of practical experience in venture creation and financing" and "ability to inspire students and get them excited about entrepreneurship" in 2008; and named to the Greater Washington "Legal Elite" list by Washington SmartCEO in 2006.



 

Customer Reviews

4 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

23 of 24 people found the following review helpful:
5.0 out of 5 stars Great How-To Book, June 12, 2006
By 
Stephen C. Long (Albuquerque, NM United States) - See all my reviews
(REAL NAME)   
Amazon Verified Purchase(What's this?)
This review is from: Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Hardcover)
Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.

Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.

The book will also help you determine if your business is potentially franchiseable.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


17 of 17 people found the following review helpful:
5.0 out of 5 stars The Perfect Book For Starting Your Own Franchise Empire, May 17, 2008
By 
C. P. Bacon (Palm Harbor, FL) - See all my reviews
(REAL NAME)   
This review is from: Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Hardcover)
This book is truly a Godsend for my business. I know virtually nothing about becoming a franchisor and I have a wonderful consultant, but this book takes all the guesswork out of the process.

There are great examples of the operations manual, legal documents even personnel questionnaires.

With this book in my arsenal, I'm ready to get my franchise started. I'm even buying multiple copies of the book for my business partners. This is a MUST buy for anyone starting a franchise.

Keep in mind, "Franchising and Licensing" is not for franchisees (people buying a franchise). So if you're looking to buy a franchise, consider a different book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


17 of 17 people found the following review helpful:
4.0 out of 5 stars True Nuts & Bolts for Businesses Interested in Franchising Their Businesses!, September 22, 2007
This review is from: Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Hardcover)
I found this book very informative and directed towards people who are considering franchising or licensing their businesses (as I am) as opposed to someone looking to buy a franchise. I would have wanted more information on the licensing aspect however. About 90% of the contents are for prospective franchisors and only 10% for somebody looking into the other option which is licensing. That's why I only gave it 4 stars instead of 5. I would have wanted a little more info on licensing as an alternative. But as far as the franchising content it is definitely 5 stars.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews


Only search this product's reviews



Inside This Book (learn more)
First Sentence:
Intellectual capital consists of human capital, intellectual property, and relationship capital and are the key assets for driving growth in all types of economic conditions. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
inventory purchase agreement, growing franchisor, written franchise agreement, nonregistration states, obligations under the franchise agreement, field support personnel, franchising program, field support staff, growth franchisors, franchised business, regional development agreement, typical franchisee, prospective franchisors, area development agreement, prospective franchisees, proprietary marks, many franchisors, state franchise laws, area developer, other franchisors, marketing territory, confidential operations, franchise sales, most franchisors, franchise system
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Home Products, New York, Product Technology, Designated Marketing Territory, Great Clips, Licensed Marks, Advisory Board, International Franchise Association, Madrid System, North Dakota, Burger King, Exchange Act, Licensed Territory, Rhode Island, South Dakota, Domino's Pizza, Federal Trade Commission, Sherman Act, Supreme Court, Securities Act, Small Business Administration, New Jersey, Pizza Hut, Principal Register
New!
Books on Related Topics | Concordance | Text Stats
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:

Citations (learn more)
This book cites 10 books:
See all 10 books this book cites



What Other Items Do Customers Buy After Viewing This Item?


Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(1)

Your tags: Add your first tag
 

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums


Listmania!




Look for Similar Items by Category


Look for Similar Items by Subject