Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy (Hardcover)

~ (Author) "Intellectual capital consists of human capital, intellectual property, and relationship capital and are the key assets for driving growth in all types of economic conditions..." (more)
Key Phrases: inventory purchase agreement, growing franchisor, written franchise agreement, United States, Home Products, New York (more...)

Editorial Reviews

Review

Filled with illuminating insights and stories from the field, it remains the definitive resource. -- BIZLIFE March 2004

Product Description

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

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Product Details

• Hardcover: 448 pages
• Publisher: AMACOM; Third Edition edition (January 2, 2004)
• Language: English
• ISBN-10: 0814472222
• ISBN-13: 978-0814472224
• Product Dimensions: 10 x 7.3 x 1.6 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon.com Sales Rank: #134,467 in Books (See Bestsellers in Books)

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  #4 in	Books > Business & Investing > Small Business & Entrepreneurship > Franchises
  #15 in	Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses

Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

5.0 out of 5 stars Great How-To Book, June 12, 2006

By	Stephen C. Long (Albuquerque, NM United States) - See all my reviews (REAL NAME)

Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.

Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.

The book will also help you determine if your business is potentially franchiseable.

10 of 10 people found the following review helpful:

4.0 out of 5 stars True Nuts & Bolts for Businesses Interested in Franchising Their Businesses!, September 22, 2007

By	Paul Neill "Adult Piano Coach" (Canada) - See all my reviews

I found this book very informative and directed towards people who are considering franchising or licensing their businesses (as I am) as opposed to someone looking to buy a franchise. I would have wanted more information on the licensing aspect however. About 90% of the contents are for prospective franchisors and only 10% for somebody looking into the other option which is licensing. That's why I only gave it 4 stars instead of 5. I would have wanted a little more info on licensing as an alternative. But as far as the franchising content it is definitely 5 stars.

7 of 7 people found the following review helpful:

5.0 out of 5 stars The Perfect Book For Starting Your Own Franchise Empire, May 17, 2008

By	C. P. Bacon (Palm Harbor, FL) - See all my reviews (REAL NAME)

This book is truly a Godsend for my business. I know virtually nothing about becoming a franchisor and I have a wonderful consultant, but this book takes all the guesswork out of the process.

There are great examples of the operations manual, legal documents even personnel questionnaires.

With this book in my arsenal, I'm ready to get my franchise started. I'm even buying multiple copies of the book for my business partners. This is a MUST buy for anyone starting a franchise.

Keep in mind, "Franchising and Licensing" is not for franchisees (people buying a franchise). So if you're looking to buy a franchise, consider a different book.