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Franchising & Licensing: Two Ways to Build Your Business [Hardcover]

Andrew J. Sherman (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)


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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy 4.8 out of 5 stars (4)
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Book Description

March 31, 1999
Highly acclaimed as the ideal practical business planning guide for early-stage growing companies, Franchising & Licensing has spearheaded the success of thousands of new companies. Now, this well-known resource is updated and expanded to include the latest trends in franchising, licensing, and related growth strategies.

Editorial Reviews

From the Back Cover

"The second edition of Franchising and Licensing is much welcomed, because my first edition is well-worn and dog-eared from use. This book provides comprehensive information and insights into the most dynamic marketing and distribution system available to entrepreneurs worldwide--franchising."--John R. Reynolds, President, International Franchise Association Educational Foundation

"This is an excellent resources on franchising and licensing, and a source that I will use to answer questions from our franchising members, as well as to food service companies considering the launch of a franchising program." --Peter Kilgore, Senior Vice President & General Counsel, National Restaurant Association

"The original edition of this book was the first of its kind--a book for people who are thinking about franchising their concept. The new second edition is an absolute must, for it spells out the process in infinite detail. What a gift for anyone thinking about franchising." --George A. Naddaff, CEO and President, Business Expansion Capital Corporation, founder of Boston Chicken

"I believe Franchising and Licensing, Second Edition, should be required reading for all attorneys, businesspeople, and everyone else interested in the franchise industry. Anyone with a good business concept should read this book prior to deciding whether or not to use franchising as the vehicle for bringing the concept to the market." --Anthony M. Nolte, Franchise Attorney, Equiva, a Shell Oil/Texaco Joint Venture Company

"Once again, Andrew Sherman has put together a real meat-and-potatoes book on franchising. This book guides a company through the franchising process, avoiding all the potential landmines it would otherwise encounter." --Thomas Portesy, Group Vice President, Mart Franchise Venture, LLC

"Sherman provides a clear insight into the characteristics common to franchising--and does it in a painless manner. It will be a valuable part of our franchising library." --Dina Dwyer-Owens, President and CEO, The Dwyer Group

"Andrew Sherman is a recognized advisor to companies of all sizes in the franchising community--and by reading this book (and following his wisdom), an entrepreneur or franchisor is provided with good reason for success. Through his knowledge, experience, and insight, we learn that franchisors and franchisees can do jointly what they cannot do singly. By bringing together ideas, imagination, and vision, this concentration of combined powers can produce stunning economic results." --Jerry Wilkerson, President, Franchise Recruiters, Former President and Executive Director, International Franchise Association

About the Author

Andrew J. Sherman, a capital partner in the Washington, DC office of Katten Muchin & Zavis, serves as legal counsel to over 200 franchisors emerging growth businesses. He is an adjunct professor in the MBA programs at University of Maryland and Georgetown University. His writing and teaching, no less than his advocacy, have won him a prominent place in the top rank of domestic and international business growth advisors. His previous books include The Franchising Handbook, The Complete Guide to Running and Growing a Business, and (also from AMACOM) Mergers and Acquisitions: A Strategic and Financial Guide for Buyers and Sellers.

Product Details

  • Hardcover: 454 pages
  • Publisher: AMACOM; 2nd edition (March 31, 1999)
  • Language: English
  • ISBN-10: 0814404502
  • ISBN-13: 978-0814404508
  • Product Dimensions: 10 x 7.4 x 1.5 inches
  • Shipping Weight: 2.1 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #532,996 in Books (See Top 100 in Books)

More About the Author

Andrew J. Sherman is a partner at Jones Day in the Washington, DC office (ajsherman@jonesday.com) and focuses his practice on issues affecting business growth for companies at all stages, including developing strategies to leverage intellectual property and technology assets, as well as international corporate transactional and franchising matters. He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies.

Andrew has represented U.S. and international clients from early stage, rapidly growing start-ups, to closely held franchisors and middle market companies, to multibillion dollar international conglomerates. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.


Andrew's practice involves general corporate law, franchising, emerging business, mergers and acquisitions, intellectual property transactions, and capital formation. He has served as securities counsel on a wide variety of private and public offerings and as transactional counsel to buyers and sellers in mergers, acquisitions, spin-offs, leveraged buyouts, acquisitions of and reorganizations for chapter 11 companies, and management buyouts. He prepares, negotiates, and reviews loan proposals and general corporate and business agreements such as shareholders agreements, extensive employment contracts, distribution and sales agency agreements, joint venture agreements, technology transfer agreements, and related corporate documentation.


Andrew has served as counsel in a diverse range of business industries, including high-technology, specialty retailing, consumer electronics manufacturers, restaurants, automotive aftermarket services, Internet service providers, database management companies, financial services and venture capital, communications, manufacturing, health care services, recreation and entertainment, transportation, and computer services. He also has served as counsel on international corporate matters in more than 30 countries.


Andrew is a member of the American Bar Association, the Association for Corporate Growth, the Licensing Executives Society, International Franchise Association, the board of directors of the National Foundation for Teaching Entrepreneurship, and the board of advisors to the National Commission of Entrepreneurship. He also is general counsel to the Young Entrepreneurs Organization and serves on the Executive Biz Potomac Officers Council. He serves as an adjunct professor in the M.B.A. programs at the University of Maryland and at Georgetown University.


Andrew is author of 17 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property. He has written many articles on similar topics for a variety of trade and business publications. He is a frequent speaker at conferences hosted by organizations such as the Council of Growing Companies and the International Franchise Association. He regularly appears as a guest on programs such as CNN's "Managing and DayWatch," NPR's "Talk of the Nation," and CBS News Radio, among others. He is frequently interviewed on legal topics by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, as well as by many other renowned publications.



Honors and Distinctions
Ranked in the 2007 and 2008 editions of Chambers USA: America's Leading Lawyers for Business as a leading individual in the area of corporate/M&A and private equity for the District of Columbia; received the University of Maryland at College Park's Krowe Excellence in Teaching Award for his "wealth of practical experience in venture creation and financing" and "ability to inspire students and get them excited about entrepreneurship" in 2008; and named to the Greater Washington "Legal Elite" list by Washington SmartCEO in 2006.



 

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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

13 of 13 people found the following review helpful:
5.0 out of 5 stars Excellent book for business consultants in franchising, March 28, 2000
This review is from: Franchising & Licensing: Two Ways to Build Your Business (Hardcover)
Excellent for those who are business consultants in franchising. Mr. Sherman has covered the major topics that must be taken in consideration when a business is going to be offered as franchise, in a well-developed book with very good legal advice.
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12 of 15 people found the following review helpful:
4.0 out of 5 stars The US's guide to franchising, August 2, 2000
By 
Graham Neale (london England) - See all my reviews
This review is from: Franchising & Licensing: Two Ways to Build Your Business (Hardcover)
This book is obviously aimed at the US domestic market. State by state it covers laws and practices. The sales girl said that UK franchising law was based on US law, maybe she was right. It is usefull to the UK francisor/franchisee, insofar as it gives excellent advice and working examples. The majority of its 400 pages are only useful between LA and New York, however, anyone planning to enter into a franchising agreement should imho have read this, and have it on his (or her) shelves.
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Inside This Book (learn more)
First Sentence:
Over the last three decades, franchising has emerged as a popular expansion strategy for a variety of product and service companies. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Home Products, New York, Product Technology, United States, Great Clips, Licensed Marks, Designated Marketing Territory, Federal Trade Commission, North Dakota, Exchange Act, International Franchise Association, Licensed Territory, Pre-Sale Disclosure, Burger King, Domino's Pizza, Rhode Island, Sherman Act, South Dakota, Supreme Court, Securities Act, State Oil, Financial Strategies, Pizza Hut, Principal Register, Securities Commissioner
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