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2 Reviews
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13 of 13 people found the following review helpful:
5.0 out of 5 stars
Excellent book for business consultants in franchising,
By Ruben Marquez (Venezuela) - See all my reviews
This review is from: Franchising & Licensing: Two Ways to Build Your Business (Hardcover)
Excellent for those who are business consultants in franchising. Mr. Sherman has covered the major topics that must be taken in consideration when a business is going to be offered as franchise, in a well-developed book with very good legal advice.
12 of 15 people found the following review helpful:
4.0 out of 5 stars
The US's guide to franchising,
By Graham Neale (london England) - See all my reviews
This review is from: Franchising & Licensing: Two Ways to Build Your Business (Hardcover)
This book is obviously aimed at the US domestic market. State by state it covers laws and practices. The sales girl said that UK franchising law was based on US law, maybe she was right. It is usefull to the UK francisor/franchisee, insofar as it gives excellent advice and working examples. The majority of its 400 pages are only useful between LA and New York, however, anyone planning to enter into a franchising agreement should imho have read this, and have it on his (or her) shelves.
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Franchising and Licensing: Two Ways to Build Your Business by Andrew J. Sherman (Hardcover - May 13, 1991)
Used & New from: $0.23
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