From the Author
Have you ever felt like you don't fit in? Have you had that feeling like "I really think business would work better if we treated it more like THIS?" Do you wish there was a better way to do what you think needs doing in the world?
You're the freak I've been looking for.
The premise is this: it's a book on how to do business for those of us who aren't built for the cubicle farms, who yearn to do things our own way, or at least do things in a much more human way. There are some basic business fundamentals in here, thrown alongside some novel ways to approach tasks and goals. I promise, this isn't your typical business book.
If you're the online type, we use the hashtag #proudfreak to talk about this book and just to connect with each other (note: some people who aren't talking about the book use this hashtag and sometimes, it's a little ... interesting).
This book explains in part what I think is coming next (heck, what I think is already here but people haven't yet fully realized), and it's also a guidebook for how you might do something with that information. I believe the factory/industrial mindset of the last 50+ years is about to swing towards something much more customized, much smaller, and where it'll matter a great deal more that you connect with the people who help you feel like you "belong."
This is a "do" book, not a "think" book. Be warned.
Calling all freaks! Join us.
From the Inside Flap
Turning passion into business while still being as weird as you want
Bestselling author and successful entrepreneur Chris Brogan has created a real-world business playbook for everyone out there who simply doesn't fit in. In recent years, the business world has changed dramatically, and there have never been more opportunities for the freaks, weirdos, and misfits among us who are unwilling to conform to traditional business structures and career paths. Disruption has become the norm in business. But this doesn't always mean massive and world-changing disruption. Sometimes, it just means that the world is a bit more open to conducting business the way you'd prefer to do it these days. The Freaks Shall Inherit the Earth turns conventional business wisdom upside down and shows the freaks among us exactly how to make their entrepreneurial dreams a reality.
Are you a freak? This books help you to answer that question and to embrace the fact that you think differently from most business professionals. Chris Brogan explains how to harness the power of thinking differently to overcome your fears of entrepreneurship, establish a structured vision for your venture, and begin your journey toward making your business dreams come true.
With a straightforward approach and inspirational examples, The Freaks Shall Inherit the Earth pushes readers to take the plunge into entrepreneurship and explains how to truly enjoy the adventure, even if the first attempts fail. The book also offers insights and ideas for Employeepreneurs, the people who prefer to focus their creative and innovative abilities on making their employers the best they can be.
Even though freaks, by definition, think outside of the box, the author points out that entrepreneurial success still depends, to a large degree, on establishing the proper structure for your venture and committing to a system of work that will ensure consistent productivity. This book helps you understand how to build the right structure to fit your personality and your business model, and also offers specific insight on how to market your business and to leverage the power of communities of like-minded freaks.
The Freaks Shall Inherit the Earth takes readers from a promising idea to a functional business venture, all without compromising the unique mindset and personal values that make you a freak in the first place.