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The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators [Kindle Edition]

Chris Brogan
4.8 out of 5 stars  See all reviews (73 customer reviews)

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Book Description

Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job?

Factories all over have been converted to open spaces for startups. Skyscrapers have entire floors open for lease because the “same as everyone else” class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold.

The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn’t normally pick up a business book.

The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will learn:

  • How to be as weird as you want while providing a viable business structure to support it
  • What most people are missing from the basic frameworks of doing business
  • How to turn passions into businesses
  • How to build out the Digital Channel
  • What Kickstarter and Square mean for the future of business)

Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help.

Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place.

Editorial Reviews


As business books go, it is hard to find anything that comes close to this in both style and feel-good factor, and it is well worth picking up. (Talk Business, August 2014)

A good, practical introductory business book, with guidance for life in general as well (The Gateway, November 2014)

From the Author

Have you ever felt like you don't fit in? Have you had that feeling like "I really think business would work better if we treated it more like THIS?" Do you wish there was a better way to do what you think needs doing in the world? 

You're the freak I've been looking for. 

The premise is this: it's a book on how to do business for those of us who aren't built for the cubicle farms, who yearn to do things our own way, or at least do things in a much more human way. There are some basic business fundamentals in here, thrown alongside some novel ways to approach tasks and goals. I promise, this isn't your typical business book. 

If you're the online type, we use the hashtag #proudfreak to talk about this book and just to connect with each other (note: some people who aren't talking about the book use this hashtag and sometimes, it's a little ... interesting). 

This book explains in part what I think is coming next (heck, what I think is already here but people haven't yet fully realized), and it's also a guidebook for how you might do something with that information. I believe the factory/industrial mindset of the last 50+ years is about to swing towards something much more customized, much smaller, and where it'll matter a great deal more that you connect with the people who help you feel like you "belong." 

This is a "do" book, not a "think" book.  Be warned. 
Calling all freaks! Join us. 

Product Details

  • File Size: 957 KB
  • Print Length: 204 pages
  • Page Numbers Source ISBN: 1118800559
  • Publisher: Wiley; 1 edition (April 2, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00H7JE3FK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #81,245 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
13 of 13 people found the following review helpful
5.0 out of 5 stars Welcome by fellow weirdos and freaks April 8, 2014
Format:Kindle Edition
I am a Chris Brogan fan. His daily writing seems to talk directly to me. In his new book, "The Freaks Shall Inherit the Earth", he writes a manifesto of entrepreneurship for the rest of us. It includes:

Admit you are a freak. Do business on your terms. Follow your passion.
Define success for yourself.For me, it's being able to support my family at something I love doing.
Learn a new skill. Take joy in improving your weaknesses.
Have a disciplined routine to be productive. This is necessary in always on, 24/7 culture.
Fall in love with not knowing. This is what having your own business is definitely all about.
Look forward to obstacles. There is satisfaction in overcoming them.

As I read through the book, I kept saying, yes and yes. Chris knows who you are and knows how to help!
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8 of 8 people found the following review helpful
5.0 out of 5 stars Well worth reading! April 18, 2014
Format:Kindle Edition|Verified Purchase
Reading this book, you get the feeling that you are sitting with a friend, sipping a cup of coffee, and talking about your path to success--a friend who is knowledgeable and genuinely cares. I read the book in one sitting and took copious notes. Brogan makes an important point at the outset: most people tend to think that "freaks" (those who march to the beat of their own drum) are generally young, but as the author points out, as they age, a lot of people grow comfortable with who they are and are not interested in "fitting in." So why wait to be old to do what you want to do? Why indeed! This book may well be a kick in the pants to get you started.

Brogan gives valuable, actionable advice for seasoned and budding entrepreneurs alike, including soloproneurs, small business owners, as well as employeeproneurs. Check out the 6 steps for building discipline, 10 things to quit, garbage and gold questions, and lists of awesomeness (or helpfulness) to name a few. I also appreciated that the advice is in short chapters, with bite sized nuggets, and bolded headings which makes it so much easier to read a book without having to wade through reams of detail. "Brevity is [indeed] the gold standard in business" as Brogan says.

I loved the concept of Monchu, an Okinawan word meaning one family, "the family you choose." Brogan explains how this is better than just networking; this is a list of people you care about. Monchu is the extended network you nurture. The mind-set of Monchu is that you care more about some people than as merely customers or a part of your network. It's the idea that you're not just looking to make money and "sell and run" but that you might want to build a community beyond just selling. If this book inspires you to work from a Monchu mind-set, you will be richer for reading it. Not to mention all of the other useful advice.
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7 of 7 people found the following review helpful
5.0 out of 5 stars This is the Missing Link April 14, 2014
Format:Kindle Edition|Verified Purchase
I've read my fair share of business books over the past few months, but this one stands out: it isn't the same old song-and-dance. It doesn't simply repeat the "just be authentic, be yourself" advice that can be fairly easily found many places now. Nor does it just give you the nuts-and-bolts to making a business happen and extol the benefits of, for example, choosing yourself or starting your own online business.

Brogan's key insight is to link the two discussions. Choosing to do business on your own terms is an integral part of being a "freak" and owning it. The two shift together, and choices made on one axis affect the other.

Brogan's second key insight--which I dearly wish more folks would talk about as systematically--is that "business is about belonging."

This insight has revolutionized the way I think about doing business. It used to be a slightly sordid thing that would need to exist as a necessary evil. But in making his statement and working through the implications, he persuaded me that there is much more to business than just the gross.

And that observation makes all the difference in the world. If larger corporations (I'm looking at you, U_____ Airlines and U_____ P_____ Service) actually paid attention and began to focus on their customer as the foundation, I don't think commerce (air travel, overnight delivery) would ever be the same. If smaller businesses began to pay attention to this principle, though, the world would be a manifestly better place.

And what better compliment can be paid to a book than to say that the world would be a better place if more people would read it and act on the thoughts in it?
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7 of 7 people found the following review helpful
5.0 out of 5 stars I'm Not a Freak April 24, 2014
Format:Kindle Edition
I'm always excited to check out the latest and greatest from Chris Brogan. Always.

But, I wasn't sure how much I would like the book after kind of being called a "Freak" in the beginning of it.

I guess I don't like the word. It's kind of ugly...freakish, really.

But, I put my wounded ego aside, and dug deeper into the meaning of the word "freak." (Chris's definition, anyway.)

A chapter or two in, I got a lot more comfortable with the concept of freaks...and of me possibly being one myself.

I'm comfortable saying I'm not a freak...but I'm "different." Maybe that's my word for freak. I'm not sure. But, what am I am sure about is this: Chris Brogan's new book will be a hit. It's really a "how-to" more than anything. There are lots of specific steps described and a lot of actions related to the steps to be taken.

Chris likes to use lists...or rather, wants his readers to use lists to break down project-related things.

It's a book about running a small business...a better one. One that is defined not by what society defines...but one where we define it. And, because of the internet and technology, we can. We get to define our own businesses...or our future businesses.

Grab Chris's book. It will make your brain hurt.

All of Chris's books seem to do that.

In a good way.

The Franchise King®, Joel Libava
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Most Recent Customer Reviews
5.0 out of 5 stars Read Again and Again and Still Find More
I felt a connection to this book almost from the title - and not just because our family motto is "being normal is over-rated. Read more
Published 1 month ago by Amazon Customer
1.0 out of 5 stars One Star
don't waste your time.
Published 1 month ago by Sami Frank
5.0 out of 5 stars unique but precise!
We recently had Chris on our podcast, The Entrepreneurs Library, to give us a deep dive into The Freaks Shall Inherit the Earth. Read more
Published 2 months ago by Wade Danielson
5.0 out of 5 stars These days it pays to be a freak!
Chris shares interesting stories of real entrepreneurs who have a weird streak (which is all of us right?). Read more
Published 2 months ago by Mr. Adam C. Franklin
5.0 out of 5 stars Five Stars
Love the book!
Published 3 months ago by Amazon Customer
4.0 out of 5 stars More than marketing
I love how hey conveys the information he shares
Published 3 months ago by Art Jones
5.0 out of 5 stars Five Stars
Excellent and I LOVE the cover!
Published 3 months ago by Mica G
5.0 out of 5 stars Wave Your Freak Flag High
I've known Chris for a long time. I have always admired the way he keeps on keeping on. We all have our ups and downs, we get through the downs and we carry on. Read more
Published 3 months ago by Dave Delaney
5.0 out of 5 stars Freaks accountability at its best!
Not quite sure what to expect I was pleasantly surprised when I read author, Chris Brogan's take on being a responsible Freak. Read more
Published 4 months ago by Kathleen Gage
5.0 out of 5 stars An incredible read! I highly recommend this book
An incredible read! I really really enjoyed this book. For anyone who has ever felt like their voice or their message was trapped and needed a way the book.
Published 4 months ago by josh brown
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More About the Author

Chris Brogan is the world's leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.


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