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The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators Hardcover – April 21, 2014
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Brogan gives valuable, actionable advice for seasoned and budding entrepreneurs alike, including soloproneurs, small business owners, as well as employeeproneurs. Check out the 6 steps for building discipline, 10 things to quit, garbage and gold questions, and lists of awesomeness (or helpfulness) to name a few. I also appreciated that the advice is in short chapters, with bite sized nuggets, and bolded headings which makes it so much easier to read a book without having to wade through reams of detail. "Brevity is [indeed] the gold standard in business" as Brogan says.
I loved the concept of Monchu, an Okinawan word meaning one family, "the family you choose." Brogan explains how this is better than just networking; this is a list of people you care about. Monchu is the extended network you nurture. The mind-set of Monchu is that you care more about some people than as merely customers or a part of your network. It's the idea that you're not just looking to make money and "sell and run" but that you might want to build a community beyond just selling. If this book inspires you to work from a Monchu mind-set, you will be richer for reading it. Not to mention all of the other useful advice.
Brogan's key insight is to link the two discussions. Choosing to do business on your own terms is an integral part of being a "freak" and owning it. The two shift together, and choices made on one axis affect the other.
Brogan's second key insight--which I dearly wish more folks would talk about as systematically--is that "business is about belonging."
This insight has revolutionized the way I think about doing business. It used to be a slightly sordid thing that would need to exist as a necessary evil. But in making his statement and working through the implications, he persuaded me that there is much more to business than just the gross.
And that observation makes all the difference in the world. If larger corporations (I'm looking at you, U_____ Airlines and U_____ P_____ Service) actually paid attention and began to focus on their customer as the foundation, I don't think commerce (air travel, overnight delivery) would ever be the same. If smaller businesses began to pay attention to this principle, though, the world would be a manifestly better place.
And what better compliment can be paid to a book than to say that the world would be a better place if more people would read it and act on the thoughts in it?
Admit you are a freak. Do business on your terms. Follow your passion.
Define success for yourself.For me, it's being able to support my family at something I love doing.
Learn a new skill. Take joy in improving your weaknesses.
Have a disciplined routine to be productive. This is necessary in always on, 24/7 culture.
Fall in love with not knowing. This is what having your own business is definitely all about.
Look forward to obstacles. There is satisfaction in overcoming them.
As I read through the book, I kept saying, yes and yes. Chris knows who you are and knows how to help!
Enter "The Freaks Shall Inherit the Earth" - Chris Brogan's brilliant how-to guide to success (business and personal) on our own terms. He opens the book with this fundamental question: "how can I do business my way and be successful?" and then continues to share a roadmap filled with road-tested advice and real-life examples of what works and more importantly what it takes from us to make it work. He distills the subjects of discipline, mindset, progress, failing/learning, staying flexible and surrounding ourselves with helpful people and resources.
Business is about belonging and he makes us feel like we belong. In the pages of this book, I felt understood, inspired and challenged.
I immediately took Brogan up on two of his suggestions:
1. To "print it, write it down, tear it out of the book and post it in a place where you can see it!" Then pick a goal, and do the work! Simple but brilliant advice. Did it. Doing it. Daily.
2. To write to him (he gives his personal e-mail!). He didn't disappoint - wrote back with more wit and wisdom.
I'll end with my favorite quote from the book - "One of the biggest mistakes freaks and owners make when starting out is believing that they should have all the answers, and that asking questions is an admission of weakness. This couldn't be any further from the truth. Asking a smart question often saves you a lot of time, provided you are willing to run with the answer."
Running, Mr. Brogan. Running…
Thank you for this gem of a book. I'll be buying more copies as presents for my favorite freaks!
Most Recent Customer Reviews
Face it, in one way or another we are all freaks about something or in some way. But many of us truly feel like we don't belong, are not in the right place, or try to harness the... Read morePublished 1 month ago by Robert G. Strassel Jr.
Maybe someone could read this book and say, "well duh!" But that would be the same person that hasn't done or won't do anything this book suggests. Read morePublished 8 months ago by Kevin
I am a Freak and glad to be one, perfect read for anyone who thinks outside the box and was never in a box in the first placePublished 13 months ago by Susan Bourke
I'm not a big fan of bussiness books, since they are usually full of technical terms and I don't understand many of them, but Chris Brogan nail it here, with a simple language and... Read morePublished 15 months ago by E.S. Connor
The world can be a really lonely place for an entrepreneur. There's fear. There's regret. There's the rush. There's uncertainty. Read morePublished 15 months ago by Jacques de Villiers