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Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results Hardcover – March 5, 2013
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Top Customer Reviews
I currently lead an organization of $1B in sales and over 200 people and every one of them will be getting a copy of Fred 2.0. Sanborn's best book yet!
Fred was a postman who went out of his way to satisfy the customers on his route. It seems like a relatively simple job to do, but Fred's passion to know the patterns of each of his customers and make sure their mail was safely delivered made him extraordinary. The author cites many other Fred examples he has come to know.
The Fred Principles are few and simple: 1) everyone makes a difference; 2) success is built on relationships; 3) You must continually create value for others, and it doesn't have to cost a penny; and 4) you can reinvent yourself regularly.
My copy of the book has highlights, underlining, and dog-eared pages, such as "convert your job into one you love, not by doing a different job, but by doing the one you have differently." Also, "if you go about doing the right thing, knowing that the doing is its own reward, you'll be fulfilled whether or not you get recognition from others."
The message and the lessons in "The Fred Factor" are straightforward and easy to comprehend and can be applied to any organization, large or small.
When I teach Fred workshops at UCF, I challenge the audience they will be 'speaking Fred' when they leave. During our time together, they share heartwarming examples of 'Fred-like' behavior they've observed or enthusiastically brainstorm ways to 'spread Fred' in the days to follow. Fred 2.0's principles align with what we are trying to accomplish here and our culture and values.
I recommend Fred 2.0 for personal and professional growth.
Sanborn applies understated principals such as "Normal is overrated" and "Commitment is a decision, not a feeling!" to remind the readers of everyday principals that everyone can apply!
An award-winning public speaker, Mark's writing style is conversational and therefore, easy to follow! Brilliant and yet simple!
I'm buying copies for all of my staff and key customers as well!
Most Recent Customer Reviews
I just finally opened the book at I am missing several chapters! Unfortunately, it is past my return period. ARGH!!!Published 1 month ago by BKK
So good I'm using it to teach excellent customer service to my fellow agents.Published 6 months ago by Chaplain Jan
I think all businesses should read this and try to incorporate some into their business.Published 8 months ago by nchantdheart