Fred 2.0 and over one million other books are available for Amazon Kindle. Learn more
Buy New
$11.06
Qty:1
  • List Price: $15.99
  • Save: $4.93 (31%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results Hardcover – March 5, 2013


See all 6 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$11.06
$6.97 $6.42


Frequently Bought Together

Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results + The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary + You Don't Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference
Price for all three: $32.02

Some of these items ship sooner than the others.

Buy the selected items together

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 208 pages
  • Publisher: Tyndale House Publishers, Inc. (March 5, 2013)
  • Language: English
  • ISBN-10: 141436220X
  • ISBN-13: 978-1414362205
  • Product Dimensions: 7.6 x 5.2 x 0.9 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (65 customer reviews)
  • Amazon Best Sellers Rank: #30,403 in Books (See Top 100 in Books)

Editorial Reviews

Review

When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level. (Harvey Mackay, #1 NYT bestselling author of Swim with the Sharks without Being Eaten Alive)

From the Inside Flap

Who are these “Freds”?
Freds are the millions of people who have been inspired by Mark Sanborn’s real-life mailman Fred Shea—and the millions more who exemplify Fred’s code for success without knowing the real-life Fred. What makes Fred so extraordinary? He’s a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary—and you can too.

Mark reminds us that your life is what you make it. Let Fred 2.0 inspire you to reach even higher and do more!

Important Information

Ingredients
Example Ingredients

Directions
Example Directions

More About the Author

I am originally from Ohio but have lived in the Denver area for 25+ years. My business, Sanborn & Associates, Inc. is an idea studio for leadership development. I am a past president of The National Speakers Association. My book The Fred Factor was a WSJ, Business Week and NY Times bestseller. The sequel, Fred 2.0, will be released March 2013. I've spoken to over 2400 audiences in every state and a dozen countries. My passion is developing leaders in business and in life. I hope you enjoy my work as much as I enjoy writing it. I enjoy communicating with readers and sharing ideas, so please contact me directly at mark@marksanborn.com.

Customer Reviews

4.8 out of 5 stars
5 star
55
4 star
9
3 star
1
2 star
0
1 star
0
See all 65 customer reviews
I was overjoyed that Mark Sanborn had written Fred 2.0!
Beth
This is a great read and highly recommended for anyone seeking to be extraordinary in their work or personal life.
Carole Agard
This book will change the way you look at every interaction and the difference you can make.
Jill M Costa

Most Helpful Customer Reviews

14 of 16 people found the following review helpful By BobbyB on March 11, 2013
Format: Hardcover
In a style that he has perfected, Mark Sanborn takes the simple message committing yourself to achieve the extraordinary. If you want to know how to grow a career, increase sales or just have better relationships the answer is in your commitment, passion and drive towards extraordinary results and experience.

I currently lead an organization of $1B in sales and over 200 people and every one of them will be getting a copy of Fred 2.0. Sanborn's best book yet!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Jill Clardy on June 3, 2013
Format: Hardcover
"The Fred Factor" is a delightful little volume, just over 100 pages, with inspiring examples and wisdom of how you can become a "Fred" - a person who takes pride in their work and turns the ordinary into the extraordinary. I received a copy from a colleague with an inscription "Thanks for all you do - you're truly a Fred!" I was curious to find out who this Fred character was, and I read it from cover-to-cover immediately and have kept it on my bookshelf for occasional re-readings since then. The phrase "You're a Fred" became a catchphrase in our organization to compliment someone who you felt had offered superior service.

Fred was a postman who went out of his way to satisfy the customers on his route. It seems like a relatively simple job to do, but Fred's passion to know the patterns of each of his customers and make sure their mail was safely delivered made him extraordinary. The author cites many other Fred examples he has come to know.

The Fred Principles are few and simple: 1) everyone makes a difference; 2) success is built on relationships; 3) You must continually create value for others, and it doesn't have to cost a penny; and 4) you can reinvent yourself regularly.

My copy of the book has highlights, underlining, and dog-eared pages, such as "convert your job into one you love, not by doing a different job, but by doing the one you have differently." Also, "if you go about doing the right thing, knowing that the doing is its own reward, you'll be fulfilled whether or not you get recognition from others."

The message and the lessons in "The Fred Factor" are straightforward and easy to comprehend and can be applied to any organization, large or small.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Beth on July 2, 2013
Format: Hardcover
I was inspired by the 'original' Fred book, the Fred Factor, and have shared its message with hundreds of our university's employees over the last few years. I was overjoyed that Mark Sanborn had written Fred 2.0! It builds on Fred Factor principles and is just as inspiring as its predecessor.

When I teach Fred workshops at UCF, I challenge the audience they will be 'speaking Fred' when they leave. During our time together, they share heartwarming examples of 'Fred-like' behavior they've observed or enthusiastically brainstorm ways to 'spread Fred' in the days to follow. Fred 2.0's principles align with what we are trying to accomplish here and our culture and values.

I recommend Fred 2.0 for personal and professional growth.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Recycled Beauty on May 13, 2013
Format: Hardcover Verified Purchase
I was introduced to Fred 1.0 at a leadership conference through my work. I really like the book and have used the concept many times, Fred 2.0 is even better. It has helped in my work and home life and I highly recommend it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 10 people found the following review helpful By lbradcpa on March 18, 2013
Format: Kindle Edition
Mark Sanborn does it again with an easy to read yet highly insightful book!

Sanborn applies understated principals such as "Normal is overrated" and "Commitment is a decision, not a feeling!" to remind the readers of everyday principals that everyone can apply!

An award-winning public speaker, Mark's writing style is conversational and therefore, easy to follow! Brilliant and yet simple!

I'm buying copies for all of my staff and key customers as well!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 10 people found the following review helpful By Garland on March 5, 2013
Format: Hardcover
This book has everything to do with what people are missing most: kindness, helpfulness, friendliness. It is certainly about customer service but it's much more than that. It's a book about the way everyone wants to be treated. Fred 2.0 is about goodness to one another.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 9 people found the following review helpful By TAD on March 5, 2013
Format: Hardcover
I LOVED The Fred Factor and 2.0 is another great resource for ANYONE! You don't have to be in the workforce to enjoy this or be able to take away great ideas! What I like best about these books is that they aren't crazy ideas that you can't implement or far reaching ideals that sound great but aren't realistic. He provides simple examples and concepts that you can take all or in part to have a different outlook on things.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 9 people found the following review helpful By twanabill on March 5, 2013
Format: Hardcover
Fred 2.0 is an outstanding book and I loved reading every word. Whether you've read The Fred Factor (an introduction to Fred)or not, you simply must read Fred 2.0! It is packed with even more examples and suggestions on how everyone can be a "Fred", including how to raise a "Fred." The book is inspirational and motivational! It should reside on every book shelf at home, in school libraries, and businesses everywhere!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews