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Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results Hardcover – March 5, 2013

4.6 out of 5 stars 131 customer reviews

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Editorial Reviews

Book Description

I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again. (John C. Maxwell, Popular speaker and bestselling author of The 21 Irrefutable Laws of Leadership)|Fred 2.0 is a book everyone in a service business will want to read and share! (Jennifer M. Griffith, President of Commerce National Bank)|The Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book. (Beth Scheitzach, Manager of organizational development and training at the University of Central Florida)|When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level. (Harvey Mackay, #1 NYT bestselling author of Swim with the Sharks without Being Eaten Alive)|Mark Sanborn has done it again. . . . Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy. (Michael Hyatt, NYT bestselling author and former CEO of Thomas Nelson Publishers)|At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow. (Tony Hsieh, CEO of Zappos.com Inc. and New York Times bestselling author of Delivering Happiness)

About the Author

Mark Sanborn is the New York Times bestselling author of The Fred Factor, as well as six other popular books. Mark is president of Sanborn and Associates Inc., an idea studio dedicated to developing leaders in business and in life. He is a noted authority and an in-demand speaker on leadership, customer service, and extraordinary performance. He lives in the Denver area with his wife and two sons. For more information, visit www.MarkSanborn.com. --This text refers to the MP3 CD edition.
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Product Details

  • Hardcover: 208 pages
  • Publisher: Tyndale House Publishers, Inc. (March 5, 2013)
  • Language: English
  • ISBN-10: 141436220X
  • ISBN-13: 978-1414362205
  • Product Dimensions: 5 x 7.6 x 7.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (131 customer reviews)
  • Amazon Best Sellers Rank: #97,191 in Books (See Top 100 in Books)

More About the Author

I am originally from Ohio but have lived in the Denver area for 25+ years. My business, Sanborn & Associates, Inc. is an idea studio for leadership development. I am a past president of The National Speakers Association. My book The Fred Factor was a WSJ, Business Week and NY Times bestseller. The sequel, Fred 2.0, will be released March 2013. I've spoken to over 2400 audiences in every state and a dozen countries. My passion is developing leaders in business and in life. I hope you enjoy my work as much as I enjoy writing it. I enjoy communicating with readers and sharing ideas, so please contact me directly at mark@marksanborn.com.

Customer Reviews

Top Customer Reviews

Format: Hardcover
In a style that he has perfected, Mark Sanborn takes the simple message committing yourself to achieve the extraordinary. If you want to know how to grow a career, increase sales or just have better relationships the answer is in your commitment, passion and drive towards extraordinary results and experience.

I currently lead an organization of $1B in sales and over 200 people and every one of them will be getting a copy of Fred 2.0. Sanborn's best book yet!
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Format: Hardcover
"The Fred Factor" is a delightful little volume, just over 100 pages, with inspiring examples and wisdom of how you can become a "Fred" - a person who takes pride in their work and turns the ordinary into the extraordinary. I received a copy from a colleague with an inscription "Thanks for all you do - you're truly a Fred!" I was curious to find out who this Fred character was, and I read it from cover-to-cover immediately and have kept it on my bookshelf for occasional re-readings since then. The phrase "You're a Fred" became a catchphrase in our organization to compliment someone who you felt had offered superior service.

Fred was a postman who went out of his way to satisfy the customers on his route. It seems like a relatively simple job to do, but Fred's passion to know the patterns of each of his customers and make sure their mail was safely delivered made him extraordinary. The author cites many other Fred examples he has come to know.

The Fred Principles are few and simple: 1) everyone makes a difference; 2) success is built on relationships; 3) You must continually create value for others, and it doesn't have to cost a penny; and 4) you can reinvent yourself regularly.

My copy of the book has highlights, underlining, and dog-eared pages, such as "convert your job into one you love, not by doing a different job, but by doing the one you have differently." Also, "if you go about doing the right thing, knowing that the doing is its own reward, you'll be fulfilled whether or not you get recognition from others."

The message and the lessons in "The Fred Factor" are straightforward and easy to comprehend and can be applied to any organization, large or small.
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Format: Hardcover
I was inspired by the 'original' Fred book, the Fred Factor, and have shared its message with hundreds of our university's employees over the last few years. I was overjoyed that Mark Sanborn had written Fred 2.0! It builds on Fred Factor principles and is just as inspiring as its predecessor.

When I teach Fred workshops at UCF, I challenge the audience they will be 'speaking Fred' when they leave. During our time together, they share heartwarming examples of 'Fred-like' behavior they've observed or enthusiastically brainstorm ways to 'spread Fred' in the days to follow. Fred 2.0's principles align with what we are trying to accomplish here and our culture and values.

I recommend Fred 2.0 for personal and professional growth.
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Format: Hardcover Verified Purchase
I was introduced to Fred 1.0 at a leadership conference through my work. I really like the book and have used the concept many times, Fred 2.0 is even better. It has helped in my work and home life and I highly recommend it.
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Format: Kindle Edition
Mark Sanborn does it again with an easy to read yet highly insightful book!

Sanborn applies understated principals such as "Normal is overrated" and "Commitment is a decision, not a feeling!" to remind the readers of everyday principals that everyone can apply!

An award-winning public speaker, Mark's writing style is conversational and therefore, easy to follow! Brilliant and yet simple!

I'm buying copies for all of my staff and key customers as well!
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Format: Hardcover
This book has everything to do with what people are missing most: kindness, helpfulness, friendliness. It is certainly about customer service but it's much more than that. It's a book about the way everyone wants to be treated. Fred 2.0 is about goodness to one another.
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Format: Hardcover
I LOVED The Fred Factor and 2.0 is another great resource for ANYONE! You don't have to be in the workforce to enjoy this or be able to take away great ideas! What I like best about these books is that they aren't crazy ideas that you can't implement or far reaching ideals that sound great but aren't realistic. He provides simple examples and concepts that you can take all or in part to have a different outlook on things.
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Format: Hardcover
Fred 2.0 is an outstanding book and I loved reading every word. Whether you've read The Fred Factor (an introduction to Fred)or not, you simply must read Fred 2.0! It is packed with even more examples and suggestions on how everyone can be a "Fred", including how to raise a "Fred." The book is inspirational and motivational! It should reside on every book shelf at home, in school libraries, and businesses everywhere!
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