I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again. (John C. Maxwell, Popular speaker and bestselling author of The 21 Irrefutable Laws of Leadership)|At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow. (Tony Hsieh, CEO of Zappos.com Inc. and New York Times bestselling author of Delivering Happiness)|Mark Sanborn has done it again. . . . Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy. (Michael Hyatt, NYT bestselling author and former CEO of Thomas Nelson Publishers)|The Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book. (Beth Scheitzach, Manager of organizational development and training at the University of Central Florida)|When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level. (Harvey Mackay, #1 NYT bestselling author of Swim with the Sharks without Being Eaten Alive)|Fred 2.0 is a book everyone in a service business will want to read and share! (Jennifer M. Griffith, President of Commerce National Bank)
From the Inside Flap
Who are these “Freds”?
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Freds are the millions of people who have been inspired by Mark Sanborn’s real-life mailman Fred Shea―and the millions more who exemplify Fred’s code for success without knowing the real-life Fred. What makes Fred so extraordinary? He’s a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary―and you can too.
Mark reminds us that your life is what you make it. Let Fred 2.0 inspire you to reach even higher and do more!