From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
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The below reviews all give an accurate depiction on this excellent book on sales strategy.
5 star reviews by:
Daniel E. Read more
This is great book but I should have read it before. It is really recommended every companies in digital world.Published 4 months ago by Metin Arghan
Great book. Very insightful. It brings to light many of the ways in which astute entrepreneurs have leveraged free as a way to amass large audiences and open up ancillary (but... Read morePublished 8 months ago by Daniel E Ripoll
Very interesting take on the new developments, brought in by the internet, especially non-monetized aspects such as blogging, wiki, open source software, etc.. Read morePublished 8 months ago by DaleO
the book explained the inevitable trend of internet. Give examples of how different industry and people handled this trend. It was a good reading.Published 10 months ago by Yudan Jin
Very interesting ideas presented in a very concise way. I look forward to putting many of these ideas into practice in my business.Published 10 months ago by Ralph Velasco
Anticipates how corporations with foresight are using the concept of 'free' offers to advertise online. Read morePublished 11 months ago by Robert Michael Fink
Also the author of Long Tail Theory. A quick conclusion that free does not really free...but selling integrity (free at first, revenue later).. Read morePublished 11 months ago by David Ip