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Free Market Revolution: How Ayn Rand's Ideas Can End Big Government Hardcover – Bargain Price, September 18, 2012

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Editorial Reviews


"A joy to read. Even as it merges hefty philosophical arguments, detailed discussions of key economic concepts, and numerous historical examples, its light and breezy prose enables quick reading…Free Market Revolution could not have come at a better time.”--The Objective Standard

“Free Market Revolution will raise the ire of every statist, socialist and crony capitalist.  Rand understood – as do the authors of this all-too-timely book – that free markets are, indeed, moral while Big Government is manifestly not.”—Steve Forbes

“A powerful and unapologetic case in support of capitalism. For those who think more government will solve our nation’s problems, Free Market Revolution will open your eyes. For those who can already see the light, it will sharpen your vision.”--Peter Schiff, CEO of Euro Pacific Capital, Inc., host of the Peter Schiff Show on, and author of The Real Crash: America’s Coming Bankruptcy—How to Save Yourself and Your Country

"Free Market Revolution is must-reading for an age in which the government seems to be treating Atlas Shrugged not as a warning, but as a how-to manual."--Glenn Reynolds,

Free Market Revolution is a potential game-changer. Brook and Watkins dismantle the myth that free markets are responsible for today’s ills, and they teach us how to take the moral high ground in the fight against Big Government. If there are any Occupiers left, this book should make them lay down their signs in surrender. Anyone who wants to understand why we have strayed so far from the Founders’ ideals, and how we can find our way back, should read this book.”--Mallory Factor, Founder, Mallory Factor, Inc., and Professor of International Politics at The Citadel


“This book is a must read for anyone concerned about the demonization of capitalism and deification of collectivism. Yaron Brook and Don Watkins meld philosophy with practicality in their cogent analysis of how Ayn Rand’s moral defense of capitalism can bring down the limitless growth of government and restore its original, intended purpose—protection of individual rights. Changing the trajectory of the country calls for a long and intense fight with very steep odds against victory. But the concept of the Free Market Revolution, celebrating the individual pursuit of rational, long-term self interest as a virtue, provides the arsenal for the assault. And Brook and Watkins give a battle plan of surefire approaches to limit, and then eliminate, even such massive incursions as the government’s takeover of healthcare.”--Jim M. Kilts, Former CEO of Gillette Company


“The most important issue in our society today is the morality of capitalism. Free Market Revolution lays bare how capitalism is the only economic system consistent with man’s nature as a thinking being who must act in his long term rational self-interest to survive and prosper. This is an important book which integrates philosophical ideas with their real world consequences.”--John A. Allison, Retired Chairman & CEO, BB&T Corporation


Free Market Revolution: How Ayn Rand’s Ideas Can End Big Government is very welcomed indeed. With clarity and courage Brook and Watkins present?the basic teachings of free market economics, and place them within the?context of Ayn Rand’s broader moral-philosophic system. As the problems?with government intervention into the free market become more and more?evident to larger segments of the population, Ayn Rand’s writing, especially her epic Atlas Shrugged, takes on a new life for a new generation.”--Peter J. Boettke, Professor of Economics, George Mason University

About the Author

Yaron Brook is Executive Director of the Ayn Rand Institute. He has written for the Wall Street Journal, USA Today, Investor’s Business Daily, and, and appeared on The O’Reilly Factor, The Glenn Beck Show, On the Money, and Closing Bell, among others. A former finance professor at Santa Clara University, he is the co-writer with Don Watkins of a column on business and capitalism at


Don Watkins is a fellow at the Ayn Rand Institute and the co-writer with Yaron Brook of a column on business and capitalism at He appears regularly on radio and TV, and his op-eds have appeared in such venues as Investor's Business Daily, The Christian Science Monitor,, and Forbes.


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Product Details

  • Hardcover: 272 pages
  • Publisher: Palgrave Macmillan (September 18, 2012)
  • Language: English
  • ISBN-10: 0230341691
  • ASIN: B00E8V2IBG
  • Product Dimensions: 6.4 x 1.1 x 9.6 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (146 customer reviews)
  • Amazon Best Sellers Rank: #2,026,677 in Books (See Top 100 in Books)

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Customer Reviews

It is very well written, easy to follow and convincing.
J. W. Hunt
I ordered copies of this book, sight unread, for distribution to interested friends.
Ron Housley
If you don't understand these concepts, you need to read this book.
S Cohen

Most Helpful Customer Reviews

110 of 116 people found the following review helpful By Edwin A. Locke on September 22, 2012
Format: Hardcover Verified Purchase
This is the single most important non-fiction book defending capitalism ever written--more important tham Smith, Friedman, Von Mises or the like. The reason is that unlike other books purporting to defend capitalism this book presents an uncompromised moral defense based on self-interest and the profit motive. It shows that self-interest guided by reason is morally good and that capitalism cannot be defended morally without self-interest as its moral base. (Even Adam Smith defended self-interest based on collectivism--the good of society rather than individual rights). The book shows that the out-of-contol growth of government is based on the view that businessmen are viewed as "greedy" and the people are "needy" and therefore have the moral right to condemn business and have all their needs satisfied by government (which means: by their neighbors). The authors show that the creed of altruism (self-sacrifice) rather than being moral is immoral and destructive. Another virtue of this book is that it defends real (laissez-faire) capitalism, not a self-destructive mixed economy. Finally, the book shows specific steps that need to be taken to change our system from a mixed economy to a free (laissez-faire) economy. By giving capitalism a proper moral defense, this book demolishes every attempt by conservatives to "defend" capitalism and and shows the way to attain true freedom and prosperity. This book, if taken seriously, can save us from economic suicide and usher in a new period of growth and propsperity.
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82 of 90 people found the following review helpful By Jack Crawford on September 18, 2012
Format: Hardcover
I studied economics and political science in the 1960's but I learned more about the relationship between them from this book than I did during 4 years of undergrad work. This book explains how Ayn Rand's morality of selfishness is necessary to direct our political actions toward having an economy of Capitalism. At the same time it shows how altruism, being your brother's keeper, will and necessarily must send us down the road to destruction by sacrificing all the good things we have. Not just material things, but productivity, happiness, justice and self-esteem. Selfishness here is not criminal activity, nor mean spiritedness, nor even lack of generosity. See Ayn Rand's book,Atlas Shrugged for her fictional portrayal of selfishness as a new morality, derived from the facts of reality.
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43 of 46 people found the following review helpful By Patrick M Kelly Esquire on September 20, 2012
Format: Hardcover
"In a free economy, where no man or group of men can use physical coercion against anyone, economic power can be achieved only by voluntary means: by the voluntary choice and agreement of all those who participate in the process of production and trade." With these words Ayn Rand demonstrated to me the profound difference between the power of an industrialist in a free market and the power of a bureaucrat wielding the arbitrary whim of law. When I was initially exposed to her ideas in 'The Virtue of Selfishness,' I knew the moment I started reading the first essay that I had in my hands something truly revolutionary. A light had switched on.

Many individuals make the mistake of staking claim to a political side, left or right, based on shallow criteria. They want to fit into a particular clique or be thought of as a particular type of person so they select their politics accordingly. Essentially, the mistake is in ignoring the other branches of philosophy such as epistemology and ethics on which a proper politics should be based. In this volume, Yaron Brook and Don Watkins do a splendidly brilliant job of demonstrating the difference between economic power and political power. So many arguments for government action are knee-jerk in nature; "That's bad. There aught to be a law!" This book not only explains clearly how government works and why it grows, but also that when it grows it grows more unethical or even corrupt.

The moral case for free markets is an open and shut case. Political freedom walks hand in hand with economic freedom and intellectual freedom. These principles are acutely denoted in this book in a writing style that is informative, clear, and easy to comprehend.
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29 of 31 people found the following review helpful By Lawrence W. Reed on September 23, 2012
Format: Hardcover
Without free markets, freedom itself means little. America is drowning in fallacies about how free markets work and why they are morally right, but Brook and Watkins offer a lifeline we ignore at our peril. -- Lawrence W. Reed, president, Foundation for Economic Education--[...].
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27 of 29 people found the following review helpful By Ryan York on September 24, 2012
Format: Hardcover Verified Purchase
5 Stars for clarity:

Out of the 50's & 60's, I was a perfect example, a byproduct, of "public education:" uninspired and unchallenged and unread. I was far more interested in working than reading. I dropped out of school during what was suppose to be my last year of high school, so that I could work full time rather than part a bus boy/dish washer for a meager 10 cents per hour...but, I was earning my own pocket money, which was the only thing that interested the time.

I did, however, recommit my self to returning to finish my senior year. It was during this second try that my history teacher first introduced me to Ayn Rand's work. The challenge? Read Atlas Shrugged, answer some questions for extra points towards our final exam. At no point, during the course of the entire year, had he mentioned her name or her work. I obtained Atlas Shrugged from the school's library, but not being a "reader," on any meaningful level, plus with all the distractions of "graduating," I was unable to complete the task.

It was only during my boot camp months in the Navy, later that same year, that I recalled that there was a message in the book that was...somehow...someway... being directed at me, personally, and that I needed to get back to reading and learning of what that message was. What caught and kept my attention for these 40+ years was the clarity that Ms. Rand presented some very complicated ideas and ideals, in sharp contrast to all other presentations.

I am happy to report...early into the book...that it is this same "clarity," the FREE MARKET REVOLUTION has been written; capitalism is seldom explained in such a concise, precise "sound bite:" Free Markets.
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