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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Hardcover – September 27, 2011

107 customer reviews

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  • Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
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Editorial Reviews


"Jim Cockrum's book is a megaphone for anyone who wants to get the word out about their business!" -Dave Ramsey, New York Times Bestselling author

"...I will be requiring that every one of our team members digest this book from cover-to-cover to help us...transform our business"  Dan Miller, author 48 Days to the Work You Love

From the Author

I wrote this book for everyone that has a dream of succeeding in business at any level. It's a book of simple business and marketing ideas that I've collected from over a decade of phenomenal success online in my own business, and in coaching others into success.  My greatest goal in life is to help entrepreneurs and creative leaders vigorously pursue their life's calling - this book is my best shot at doing just that.

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Product Details

  • Hardcover: 352 pages
  • Publisher: Wiley; 1 edition (September 27, 2011)
  • Language: English
  • ISBN-10: 1118034716
  • ISBN-13: 978-1118034712
  • Product Dimensions: 6.3 x 1.2 x 9.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (107 customer reviews)
  • Amazon Best Sellers Rank: #240,662 in Books (See Top 100 in Books)

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More About the Author

Jim Cockrum (of has inspired and earned the trust of hundreds of thousands of online and "real world" entrepreneurs with his creative yet down to earth and proven training style.

He has sold tens of millions of dollars of products and services in multiple online ventures and has helped thousands of other online entrepreneurs follow in his footsteps since early 2000.

With hundreds of thousands of readers, followers, subscribers and students globally, you'll be hard pressed to find anyone complaining. Why? Because his stuff works. All live events his team conducts have sold out in a single day to hundreds of eager attendees and long waiting lists.

Jim earns his entire living from the Internet and works from home with his wife (married 1994) and five home schooled children. They enjoy the freedom of an Internet lifestyle and share their successes and failures openly with a large a diverse reading audience. His free newsletter "CES News" is read by over 100,000 subscribers. (You can subscribe free at

He is best known for his all time best selling Internet business success book titled "The Silent Sales Machine" that has been read by more people than any other Internet business start up guide on the web. The book is updated regularly and distributed for free to all past buyers in his rapidly expand online community.

Customer Reviews

Most Helpful Customer Reviews

138 of 146 people found the following review helpful By Compay on November 21, 2011
Format: Hardcover Verified Purchase
For over 10 years I have developed hundreds of websites, gotten them ranked well on Google, and have made my clients a great deal of money. But like any experienced web marketer, I'm always looking for fresh ideas for my clients and for myself.

Free Marketing is a good primer if you're new to promoting yourself on the web. Where the author succeeds are the chapters on what he is most experienced with, which is email marketing. Web newbies are provided with useful tips on newsletters, mass mailouts, and automating your marketing emails.

The book also offers useful ideas related to blogging, marketing through the use of original content, and the benefits of promoting your business through Youtube videos.

Having purchased at least 50 sales, marketing and web promotion books through Amazon, I was surprised that the author was probably the first to print an extremely important technique related to Youtube promotion. Google owns Youtube, and tends to mix videos into many of its search engine results. That being the case, a business owner can find their videos on the first page of Google for a search of their target keywords. It's an effective strategy that I've been surprised more web marketing authors haven't emphasized.

Having said all this, the book is unfortunately light on the type of marketing tips that could help most. The author admits that he isn't particularly savvy when it comes to social network marketing (Facebook, Twitter), so the chapters on how to capitalize on using them are lacking. Other books dedicated solely to social networks provide case studies that prove just how powerful promoting yourself through those websites can be with respect to free marketing.
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76 of 84 people found the following review helpful By Jamie Smith on September 27, 2011
Format: Hardcover
I am an ebay Titanium($100k+ per Month in Sales)Top-Rated Seller who owns several ecommerce websites and several brick and mortar business. I've read virtually every book there is about making money online, entrepreneurship and low-cost marketing methods. It was one of those books that I first ran across the name "Jim Cockrum." The book itself was awful and a complete waste of money EXCEPT for the special "Tips," section in it which kept featuring this guy named Jim Cockrum. I decided to google him and let me just say it was one of the best internet searches I have ever conducted. It led me to his membership websites where I quickly became a member and devoured much of the information at his sites. In this book Jim lays it all out. This book is packed full of some of the best advice from Jim's membership sites. It also spells out how Jim has become one of the most-influential marketers in the world of online marketing. There is a reason most of us who belong to his sites and have read his books hang on his every word.....TRUST! I have studied many an internet-marketing guru and read them all. All the guys who parachute out of planes or shoot videos of themselves riding around in jeeps in california peddling their "Get-rich-quick," internet courses for $1497 and I can find better information and information that actually works on Jim's sites and in his books. Simply put, Jim Cockrum is the only Internet-Marketer/Guru who has actually helped me put money into my pocket year after year. And he is an all around wonderful guy who responds to everyone of his customers. I seriously don't know where the guy finds the time somedays because he interacts with all of us!Read more ›
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29 of 33 people found the following review helpful By Jenni on September 28, 2011
Format: Hardcover
Over the years, Jim Cockrum has taught me several methods to grow my online business that you are about to learn in his Free Marketing book.

In fact, when I first started my online business, I took just ONE of Jim's ideas and I generated a recurring monthly income of $500 in 24 hours... and in his new book, he shares 101 ideas that are low and no cost!!

Just from reading the first few pages of Jim's new book - Free Marketing, I gained five new ideas that I can implement tomorrow to further grow my business online.

I'm still plowing through the book myself - and as expected, the wheels are turning from the ideas I'm reading about... BEWARE! Buy this book and you won't be able to sleep tonight... you will be too busy coming up with ways to implement Jim's creative marketing ideas!
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49 of 59 people found the following review helpful By Seth on December 31, 2011
Format: Hardcover Verified Purchase
I noticed that most of the reviews posted before mine either were short and vague OR were written by people who were already fans of the author OR admitted not reading the whole book OR some combination of these. I've worked in marketing roles for 8 years, had never heard of the author before, and read the whole book, so now it's time for a real review. The book earns two stars because it covers several marketing topics and it's written in an easy-to-understand, conversational language. However, the book has too many faults for me to recommend it, such as:

* Doesn't help you choose the right tactics or judge quality--Organizations come in many different shapes and sizes and have different marketing needs. Where this book really fails is that it does a poor job of helping the reader decide which ideas to implement and which are sustainable. Also, I've seen many examples of clumsy, bad marketing and this book does little to help the reader gauge what makes for quality marketing and how to create it.
* Way too long and poorly organized--Despite having a chapter on brevity, the book goes on for more than 300 pages. And there aren't actually 101 distinct marketing concepts discussed, as the title states. Many of the chapters simply rehash material that has already been written, and there are endless references to other parts of the book. One third the way through the book and the repetition gets annoying; two thirds through and it's painful. The organization is just sloppy; it probably should have been an 80 page book with 30 ideas and a robust table of contents.
* Way too self-promotional, slick, and salesy--The author makes frequent mentions of his online properties and services, even when they're not at all relevant to the subject matter.
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