Customer Reviews

Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands: A CEO's True Story

5 star:		(52)
4 star:		(4)
3 star:		(2)
2 star:		(1)
1 star:		(8)

 

 

Anyone struggling with how to adapt to too much cumulative change within their industry will benefit from reading this book for several good reasons. If for starters you believe, as I do, that the internet will have revolutionary effects on all traditional industry and education models, then this book offers an unusually open and thorough explanation of how Marshall Industries created and has continuously improved a great B2B web site capability. Marshall is easily the best within all distribution channels, and Advertising Age has rated Marshall's web site as the #1 B2B capability for all industries.

But, the internet case study is actually a downstream result of a tough and on-going transformational change process that Marshall has been going through since 1992. Back then, Marshall's business environment was changing faster than their top-down by the numbers and incentive plan culture could handle. So, instead of trying harder in out-dated ways the company decided to try to become a learning organization that would transform itself - an enormously tough and risky under-taking. Because so many other companies are currently in the same learn, die or sell-out situation, they need prescriptive help, and this book has an effective delivery style for the medicine.

The book is written in a first person, narrative style, which makes it an enjoyable, read, but more importantly Rodin has distilled good management theories down to a basic, comprehensible level grounded in a real story. Readers will, as a result, find particular problems described in ways that will strongly connect to their own similar problems. They will go on to borrow many of Rodin's analogies for getting the same messages across to their employees. I expect that a lot of managers will buy extra copies of this book for entire management teams to read.

A final reason for buying the book with eyes open are all of the other reviews posted here at Amazon.com - both the positive AND the negative! The positive ones support the good read, good theories, good grounded case example elements, and the bad ones from ex-employees illustrate the pain that learning companies doing transformations have to go through. Just because the top guy(s) have the right vision and work hard to implement it, doesn't mean that all of the managers really believe it or will do it even as they nod in agreement. Russia and China's attempts to go to free market economies are bigger current examples of how lots of people that are personally happy with the old order fight change.

One negative comment talks about how Marshall's stock has tanked, but so have all of the other publicly traded semiconductor stocks due to their tough environment. Marshall's 5 year average return on equity has been a little less than Arrow's and little more than Avnet's. The two larger firms have had better franchise lines to ride and have bought much more sales and earnings via acquisitions while Marshall has been forward investing in and expensing their transformational efforts and internet capability. Time will tell how this horse race will finally turn out. In summary, if your company is a top-down firm that plays "beat last year for bonus bucks" starring incremental, financial, tactical changes in the face of too much business environmental change. If you seem to be working harder and harder to get less results. If your customers want lots more value, customization and speed of response, then you need to start reading as many case studies on corporate change as you can find starting with this one.

Robert Rodin presents in this book both a corporate survival guide and a tight specification for engineering the re-invention of conventional business. Based upon his own experiences, Rodin rolls out a blueprint of controversial methods and bold innovative means to transform a company that "works", into one which thrives in the globalized electronic marketspace of today. Nothing is safe. Everything from Mission Statements to corporate structure itself is examined, questioned, torn down to basics and rebuilt without the un-necessary un-functioning parts. Centered around the customer, and inspired by the Total Quality Management doctrine of Dr. W. Edwards Deming, Rodin identifies and attacks the conventional "system" as the greatest challenge and foe to product quality, customer satisfaction, and ultimately corporate success. Part case study, part instruction guideline, this book provides the tools necessary to examine the culture and corporate organization of any company. More importantly perhaps, the book motivates the reader to go out and "operate" like any good surgeon would after a thorough patient examination.

Marshall Industries was in trouble, facing the pressures of modernization and internal discord. Today, it is an effective Internet-adapted company. CEO Rob Rodin (with writer Curtis Hartman) explains how he transformed his firm. He tells his personal story, including how he recognized the need for dramatic change, and planned and implemented a strategy. This excellent book tracks his saga and discusses general principles and how-to tips leaders can apply to create effective change. This isn't just another leadership book. Rodin involves you in his personal story. He candidly outlines the difficulties he faced in his company when he tried to get everyone involved in his transformation mission. The book captures a spirit of suspense (rare in business writing). You want to know what will happen next because it is well crafted and dramatic. We [...] recommend this engaging read to those involved in leadership, change, and strategy issues, or anyone who enjoys a page-turner.

This book is a must read for anyone in the business world, whether they work with the Internet now or will in the future. If you want to find out about how a company completely transformed their business and became the model for an industry, it's all here. I recommend this book to all my colleagues and they all have the same response, "Wow."

Free, Perfect and Now is an outstanding book and provides a real tool for the development of internet strategy

This book provided me with a perspective I had not thought about. As a senior manager I now see myself as an architect with a design opportunity. The ideas in this book empowered and inspired me to change my company.

Free, Perfect and Now provided a real insight into how to initiate change in an organization. We have used the format as a guideline to our transformation.

Rob Rodin was an internet visionary years before it was the flavor of the month. Anyone in a traditional business structure would do well to read this fascinating book on transforming your company to compete in todays ever changing business environment.

This book was a rare find in the business category. It was told with candor and great insight. The lessons in this book will resonate with every CEO or manager at any level. I highly recommend this book!

We used this book as a template for our internet strategy. It helped us redesign our present organization around the web