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The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. --Barbara Mackoff
I really liked this book it gave me a lot of insigh and was great readingPublished 5 months ago by Rob
Excellent. Seth Godin is always giving his readers something to think about. Always a different angle so we can see "marketing" from a different prospective.Published 12 months ago by Elcione
If you want the secret to make a purple cow then you should read this book. In the edges you will find the prizes.Published 16 months ago by Javier Jara
I read Purple Cow which this book is kind of a follow up to, but I enjoyed Free Prize Inside much more. Very motivating and a whole lot of take-aways. Read morePublished 20 months ago by Joshua Hash
Awesome marketing advice I'm putting to use every day. If you want to jump ahead of your competition, follow the advice in this book.Published on September 21, 2013 by Kevin Campbell Films
Enough has been written about this book so I won't revisit all of the previous praise. What I liked about it was it didn't just teach me what to do it taught me how to think about... Read morePublished on September 4, 2013 by Robert Harpole
If you are interested in successful marketing, you need this book in your library. Actually, throw the rest away and just keep this book.Published on January 11, 2013 by John P. Blanchette
The book is well written, however as in many business books the Free Prize Inside could have been an article in a business publication rather than a book. Read morePublished on October 4, 2011 by business101