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The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions. --Barbara Mackoff --This text refers to an out of print or unavailable edition of this title.
Awesome marketing advice I'm putting to use every day. If you want to jump ahead of your competition, follow the advice in this book.Published 5 months ago by Kevin Campbell Films
Enough has been written about this book so I won't revisit all of the previous praise. What I liked about it was it didn't just teach me what to do it taught me how to think about... Read morePublished 6 months ago by Robert Harpole
If you are interested in successful marketing, you need this book in your library. Actually, throw the rest away and just keep this book.Published 14 months ago by John P. Blanchette
The book is well written, however as in many business books the Free Prize Inside could have been an article in a business publication rather than a book. Read morePublished on October 4, 2011 by business101
This book is an almost random collection of stories. I liked the theory on Powerpoint presentations having to be emotional. Read morePublished on June 11, 2011 by Armando L. Franco Carrillo
Another great book by Seth. Especially liked the "Edgecraft" part - the focus away from differentiation, and instead about finding the edges.Published on December 28, 2010 by Jonathan Haidle
I quote the Author
"Make something remarkable. Create a Purple Cow with a free prize inside, Create a fashion. Read more
Full of incredible insights and plenty of "how to" starters this book takes the Purple Cow series to a new level. Read morePublished on July 19, 2009 by W. D. Bebb