Get Free Publicity on Radio [Audio Cassette]

George McKenzie (Author)

Book Description

Publication Date: June 2003

People often overlook radio as a marketing tool. It seems so "low tech." But radio can still get your message out to thousands of people at once, with little or no cash investment on your part. This 90-minute cassette features discussions among three radio veterans with more than 100 years of combined experience on the air.

Editorial Reviews

About the Author

George has been a radio and TV reporter for more than 30 years. His work has appeared on ABC, NBC, CBS, CNN and ESPN. He's a three-time-winner of the "Best Sportscast In Texas" Award from the Texas Association of Broadcasters.

Product Details

• Audio Cassette
• Publisher: Mastermind Learning Systems (June 2003)
• ISBN-10: 0972978232
• ISBN-13: 978-0972978231
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #9,859,406 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars A Must for Small Businesses, August 20, 2003

By A Customer

This review is from: Get Free Publicity on Radio (Audio Cassette)

I'm starting my own business and had no idea where to start with getting the word out. The only way it could have been better is if it actually did the work for me. Actually, it did keep me from doing a lot of work! It surpassed my expectations. A definite must for anyone who wants to publicize their small business!

5.0 out of 5 stars Get Radio PR "Without" Having to Know Someone On the Inside, August 7, 2003

By 

Malacka (APO, AE USA) - See all my reviews

This review is from: Get Free Publicity on Radio (Audio Cassette)

Until I heard this audio presentation, I always assumed you had to know someone on the inside or had to have the ability to write a big check. Nothing could be further from the truth.

George McKenzie lays it all out, in an easy to understand method, how you can get your product or service on the air without spending a fortune or having someone on the "inside."

If you've ever heard George's material, you'll definitely come back for more because he lays everything out on the line. It's really like getting the inside scoop. You can tell information like this can "only" come from some who knows the business inside and out.

Armed with this information, people will "think" you must have someone on the "inside" as you deftly maneuver your way through super radio deals. Listen to this audio presentation and when someone asks whether you know someone on the "inside" just say yes and smile.

5.0 out of 5 stars George Has Done It Again!, August 7, 2003

By 

Thea Swafford (Florida, USA) - See all my reviews

This review is from: Get Free Publicity on Radio (Audio Cassette)

The techniques and their applications in using radio for publicity are nothing short of brilliant. Only someone with the relationships that George is known for could have gotten this rich information from these pros.