Start reading Free Ride on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player


Free Ride: How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back [Kindle Edition]

Robert Levine
3.8 out of 5 stars  See all reviews (29 customer reviews)

Print List Price: $16.00
Kindle Price: $9.99
You Save: $6.01 (38%)
Sold by: Random House LLC

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Whispersync for Voice

Switch back and forth between reading the Kindle book and listening to the Audible narration. Add narration for a reduced price of $12.99 after you buy the Kindle book.


Amazon Price New from Used from
Kindle Edition $9.99  
Hardcover --  
Paperback $10.56  
Audible Audio Edition, Unabridged $23.95 or Free with Audible 30-day free trial
Choose Your Own Autobiography
Step right into Neil Patrick Harris's shoes in an exciting, interactive autobiography that places the reader squarely in the driver's seat. Learn more

Book Description

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books.

In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero.

Fearless in its reporting and analysis, Free Ride is the busi­ness history of the decade and a much-needed call to action.

Editorial Reviews


Praise for Free Ride

“A book that should change the debate about the future of culture….With this stylishly written and well-reported manifesto, Levine has become a leading voice on one side of our most hotly contested debate involving law and technology.”
—Jeffrey Rosen, The New York Times Book Review

"Turbo-reported....Free Ride is a timely and impressive book--part guilt trip, part wake-up call, and full of the kind of reporting that could only have been done with a book advance from an Old Media company."

"[A] smart, caustic tour of the modern culture industry."

“Brilliant…A crash course in the existential problems facing the [media].” 
—Richard Morrison, The Times 

“The most convincing defense of the current predicament of the creative industries that I have read.”      
—James Crabtree, Financial Times

“With penetrating analysis and insight, Levine, a former executive editor of Billboard magazine, dissects the current economic climate of the struggling American media companies caught in the powerful fiscal grip of the digital industry…. This incisive book is a start at an informed dialogue.”
Publishers Weekly

“Can the culture business survive the digital age?  That’s the burning question Robert Levine poses in his provocative new book.  And his answer is one that will get your blood boiling. Rich with revealing stories and telling tales, Free Ride makes a lucid case that information is actually expensive – and that it’s only the big technology firms profiting most from the work of others that demand information be free.” 
—Gary Rivlin, author of Broke, USA
“One of the great issues of the digital age is how people who create content will be able to make a living. Robert Levine’s timely and well-researched book provides a valuable look at how copyright protection was lost on the internet and offers suggestions about how it could be restored.”
—Walter Isaacson, President/CEO of the Aspen Institute and author of Benjamin Franklin 
“This book thoroughly documents a wide-spread outbreak of cyber amnesia. Despite libertarian delusions, industries often get Free Rides, especially in their early days, but they eventually give back.  Taxpayers build roads, then get hired to build cars.  The Internet gives back a lot in exchange for its Free Ride, but one thing it defiantly isn’t giving back is a way for enough people to make a living. No matter how amusing or addictive the Internet becomes, its foundation will crumble unless it starts returning the favors it was given and still depends on.”
—Jaron Lanier, author of You Are Not a Gadget
Free Ride is a brilliantly written book that exposes the dark side of the Internet. A must read for anyone interested in the horrific undermining of our intellectual culture.”
—Edward Jay Epstein, author of The Big Picture: Money and Power in Hollywood
“Robert Levine deftly dissects the self-serving Orwellian freedom-speak being served up by Silicon Valley’s digital new lords as they amass fortunes devaluing the work of artists, journalists and other old-fashioned ‘content creators.’ Free Ride begs us to remove our blinders and take a hard look down a cultural dead-end road.”
—Fred Goodman, author of Fortune’s Fool: Edgar Bronfman Jr., Warner Music, and an Industry in Crisis

“Without being a Luddite, Levine makes the phony digital media gurus of our day seem as simple-minded as their slogans.”
—Ron Rosenbaum, author of How the End Begins and Explaining Hitler


About the Author

ROBERT LEVINE was most recently executive editor of Billboard mag­azine. His articles on technology, business, and culture have appeared in the New York Times, Fortune, Condé Nast Portfolio, Vanity Fair, Rolling Stone, and Travel & Leisure. He lives in New York.

Product Details

  • File Size: 655 KB
  • Print Length: 322 pages
  • Page Numbers Source ISBN: 0385533764
  • Publisher: Anchor (October 25, 2011)
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B004FYZ3KY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #443,675 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?.

Customer Reviews

Most Helpful Customer Reviews
27 of 35 people found the following review helpful
By Brett
Format:Hardcover|Verified Purchase
I started Robert Levine's "Free Ride" with a deeply skeptical mindset. As someone who has followed the topics of digital innovation, the digital economy, and piracy in the news and blogosphere, I tend to be wary of anything that really amounts to obsolete companies trying to preserve an advantage through regulatory and legal means in the face of technological innovation.

This is why I was pleasantly surprised by this book. It's a fascinating history of the rise of digital piracy as it affected (and affects) the major "content" businesses (Music, Newspapers, Publishing, Television, and Film), and particularly the divide between the digital technology companies (such as Google) and the content industries. Quite often, I finished a chapter of the book much more sympathetic to these businesses than I had been before, particularly when Levine really delves into the economics of the "content" businesses and the piracy affecting them. While I don't entirely agree with him (at times, I think he's a little too wed to the idea of keeping the content businesses large and stable), I strongly recommend this book to any interested in these topics.

Levine focuses on those five main "content" businesses, but the real heart of the book (the most researched and detailed, including Levine's proposal for dealing with piracy) lie in the sections about the Music Industry. He goes into great detail about how digital piracy unfolded on the industry in the form of Napster, File-Sharing, and Digital Lockers, and how the Music Industry reacted to these changes (and the proliferation of digital technology plus the web).
Read more ›
Was this review helpful to you?
13 of 17 people found the following review helpful
3.0 out of 5 stars The truth, as told to people who should already know it December 14, 2011
It isn't abundantly clear to me who Levine's target audience is with a book like this. It seemed at first that the book was aimed at the digital generation, since they'd be the ones most likely to read a book like this. How many people who aren't Internet-savvy are going to read a book about the new forms of media distribution and how it impacts the creation of art and culture? Cracking the book open, however, suggests that it's for non-technical audiences; Levine consistently stays away from any type of technical language, which leads me to believe that this is meant to be a mass-market book. I could be wrong on this, but overall, I get the impression that this isn't a book for Millennials, but rather a book for informing the older generations on what's happening with media distribution today.

The problem with this, if I am in fact correct in that impression, is that the older generations already understand how and why old ideas relating to media distribution work. This book attempts to dispel some of the present-day notions relating to information distribution in the Internet Age, which means that it would be most purposeful if it were read by the Internet Generation; they're the ones who might find the ideas in this book eye-opening. Pre-Generation X readers will probably find little to surprise them here.

However, if the reviews here on Amazon are any indication, it seems that the Internet Generation is reading this book after all, which is probably a good thing. All of this being said, then, let me try to summarize the intent of this book. Quite simply, Free Ride is a call to return to common-sense thinking, flying directly in the face of all the assumptions that the market seems to have made about media on the Internet.
Read more ›
Was this review helpful to you?
12 of 16 people found the following review helpful
4.0 out of 5 stars Fascinating look at technology versus culture November 5, 2011
A few years back I used to teach an undergraduate class at an Australian University where I required students to read a lot of Lessig and Doctorow's commentary on copyright and culture. I was so into that philosophy of intellectual property that I thought it was amazingly cool when Lessig was played by Christopher Lloyd on an episode of the West Wing.

One of the things that surprised me in this book was that what I'd once seen as a battle between a rebel alliance of copyleft freedom fighters on one side and monopolistic capitalist dinosaurs on the other was substantially more complicated.

The author explores and documents why technology and communications companies (the finger is generally pointed at Google) strongly advocate against enforcement of copyright (that is that they agree in general that creators should be compensated, but lobby against enforcement of copyright law). I found author was unnecessarily critical of Lessig in particular (I don't think Lessig is pushing any barrow other than his own even though groups he is involved with have been blessed by Google's beneficence), but that the author's general argument about why certain big companies were willing to support groups like the EFF and other anti-copyright enforcement advocacy groups does seem to hold water.

It boils down to reasoning coming along the lines of "the killer app for the Internet is piracy" and that many technology companies would incur a substantial cost if they had to strictly police copyright infringement. That it can be reasonably argued that services like the old Napster, BitTorrent, and File Locker sites indirectly drive profit in the technology industry whilst reducing profit in the "creation of culture" industry (hence the use of parasite in the book's title).
Read more ›
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
If Levine isn't your go to guy for digital commerce, your information is second rate.
Published 1 month ago by The Rogue
4.0 out of 5 stars Informative
Very informative and interesting.
Published 3 months ago by jay
4.0 out of 5 stars Recommend this book on a paralyzing new subject . . . for Kindle...
So happy the author Robert Levine has peeled back the onion on this subject . . . America (and the world) is experiencing a crushing cultural change - digital parasites are... Read more
Published 10 months ago by Robert D. June
5.0 out of 5 stars The Facts about Stealing on the Internet
This is a step by step explanation of how thieves (corporations, individuals,etc.) are killing professional music, writing and movie making. Read more
Published 15 months ago by Casey Kelly
1.0 out of 5 stars It's Practically Propaganda
This whole book (as you'd expect) only tells one side of the story. There are hundreds of reasons that piracy exists and most of it ISN'T due to people being free-loaders. Read more
Published 18 months ago by Neverender
2.0 out of 5 stars Lots of history without practical use
A lot is about what we already know, except that they were properly researched and cited. There is a great deal of history lessons from establishment of copyright acts to the... Read more
Published 19 months ago by Evangeline Neo
4.0 out of 5 stars Somewhat convincing
The book is well researched and written, the culture business cannot continue to profit from "traditional" models, and there aren't many great solutions to provide content to... Read more
Published 21 months ago by Matt
5.0 out of 5 stars Mandatory Reading For Creatives and Media Professionals
How did the music business get cut in half in ten years? Why are all other media businesses shrinking? Read more
Published on September 27, 2012 by steeleword
5.0 out of 5 stars Provacative and Truth-telling
Convincingly shows it's not about just propping up old dinosaurs, it's about being fair to creators as the new model evolves. Read more
Published on June 18, 2012 by Mencken
4.0 out of 5 stars Free Ride
Journalist Robert Levine knowledgeably argues that ideology, inaction, misunderstanding and self-interest have created a dangerous situation in which technology is destroying... Read more
Published on May 7, 2012 by Rolf Dobelli
Search Customer Reviews
Search these reviews only

More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category