Providing useful strategies for becoming a freelance photographer and building a successful business, this in-depth manual offers a complete overview of the profession—from perfecting the art form to project management. Demonstrating important points for getting started—customer service, marketing, billing, and negotiating prices—this comprehensive guide also delves into important matters of law, taxes, permits, insurance, and copyrights. Paying special attention to the evolving role of technology in the creation, marketing, and sales of images, this reference provides invaluable advice on digital photo equipment, computers and software, and custom processing. Loaded with entirely new images, this revised edition details a variety of interests—such as advertising, entertainment, fashion, or travel—and presents step-by-step instructions for turning a passion for photography into an exciting, full-time career.
Freelance Photographer's Handbook
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Book Description
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About the Author
Cliff Hollenbeck and Nancy Hollenbeck are one of the leading travel photography and film making teams. Together they own and operate Hot Shot Productions and Hollenbeck Photography—a flourishing film business and a still photography company. They are the coauthors of Great Travel Photography, Make-up Techniques for Photography, and Portrait of Hawaii. They live in Seattle.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
Fundamentals,
This review is from: Freelance Photographer's Handbook: Success in Professional Digital Photography, 2nd Edition (Paperback)
This is an excellent book for someone who is starting out or a great reminder for the seasoned veteran of the fundamentals of a successful photography business. So often times photography books and classes focus only on what goes on behind the camera, good angles and great lighting. As this book points out it is one thing to produce excellent photography and another to sell photography. Cliff and Nancy go through a very clear map of all the necessary requirements for a modern digital freelance photographer. They share their insights into a very competitive and complex field. One thing to point out is that Cliff and Nancy are successful freelance photographers, which gives them a lot of credibility in my humble opinion. As I am a professional photographer reading Cliff and Nancy's books always reminds me of the fundamentals of a photography business. Two of the most important areas that they reminded me of is spending time selling and spend time shooting. It's easy to get caught up in thinking you have to have this latest gear or coolest computer to compete. They remind us that is not true, shoot and sell with whatever equipment you have. Pragmatic is a great word to describe many of their ideas on investing in equipment and and gaining education. All in all it's an excellent book that covers all the areas that are necessary to succeed in this highly competitive business. It's mostly great book to get the beginner focused but it is also a excellent resource to refocus the working pro.
8 of 8 people found the following review helpful:
3.0 out of 5 stars
Disappointing,
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This review is from: Freelance Photographer's Handbook: Success in Professional Digital Photography, 2nd Edition (Paperback)
I was excited to receive this book and finally see some concrete advice on how to transition from a hobbyist to a professional photographer. What I got was a slim book with many beautiful pictures, but only vague general statements that anybody could figure out on their own. There is certainly some useful information in this book, but most of it is in the "Resources" section at the back, which directs you to other books to read. Much of "Freelance Photographer's Handbook" reads like an advertisement for the authors.
If you know that you should back up your computer files, take care of your photographic equipment, and act in a professional manner, then this book probably isn't for you. If you are completely in the dark, then you may find it useful.
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Great info, small package,
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This review is from: Freelance Photographer's Handbook: Success in Professional Digital Photography, 2nd Edition (Paperback)
This is a compilation of decades worth of experience and observation in the photography industry, by someone who knows what it takes to be successful. You can read it fast, even skim, and get a good handle on what you will need to do to enter the field yourself........yet there is a lot of meat in the bones of these pages. If you study and repeatedly review this material, you'll find you are taking the right steps at the right time in your photo business journey.
Be sure to take notes, use the info in this book as a goal-setting framework, and enjoy the images in the process! The author has other "how-to" titles that will help you grow, if you are serious about the business of photography.
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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