The white, black, and gold-tones of the Freelook Unisex yellow-gold plated Stainless Steel White Dial Roman Numeral Watch give it a sleek and fashionable style. A round, Matte finish gold-tone stainless steel case and bezel add to the square-link style of the gold-tone matte finish stainless steel bracelet. The bracelet fastens securely at the back with a deployment-style clasp. The white dial features black Roman numerals at the one, three, five, seven, nine, and 11 o'clock positions; all other hour positions have long black indices. The analog display of this timepiece also features a date window at the three o'clock, a black inside minute track, and gold-tone hour, minute, and second hands. This Freelook design features reliable Japanese quartz movement, and a durable mineral crystal protects the analog dial. This watch is water resistant to a depth of 165 feet (50 meters).
In 1999 when French designers started the brand Freelook in Paris, their goal was to fill the void between luxury and fashion watches. The watches were sold at Galleries La Fayette (“The” department store in Paris). Influenced by the Paris runways and its fashionable environment, Freelook quickly became a favorite of many magazine editors and was and still is sported by celebrities and featured in several magazine editorials monthly. In 2003 Freelook was launched internationally at the Basel watch fair (the largest and most prestigious watch fair in the world) and was awarded the “prix d’excellence” by the AJA. In 2004 the company launched stateside selling to high-end retailers such as Fred Segal in Los Angeles, Henri Bendel in New York City and Jennifer Miller in the Hamptons.