From the Inside Flap
A Freethinker’s A-Z of the New World of Business A Feethinker’s A-Z of the New World of Business is an eclectic, dazzling and encyclopedic guide to the people, concepts, innovations and artefacts which are shaping business, society and work. We are constantly bombarded with new ideas, new rules, new technologies, new media, new markets, new everything. Here, for the first time all these brilliant but sometimes elusive ideas are brought together in one place in an accessible, indispensable A-Z — from Amazon.com to intellectual capital and from Abby Cohen to value migration. Every entry provides or represents a new way of looking at our lives as consumers, producers and creators. A Freethinker’s A-Z of the New World of Business will be the first choice roadmap for the new business world — the book to see with and be see with.
About the Author
STUART CRAINER is the author of a series of classic business books including The Ultimate Business Library, The Ultimate Business Guru Book, The Ultimate Book of Business Quotations and The Financial Times Handbook of Management. BRUCE TULGAN is Principal of Rainmaker Thinking Inc in Connecticut and the author of Managing Generation X and Work this Way. WATTS WACKER is co-author of the best-seller The 500-Year Delta and The Visionaries Handbook.
