Freitag: Individual Recycled Freeway Bags [Hardcover]

Lars Müller (Editor), J. Stewart (Translator)

Book Description

Publication Date: October 29, 2001 | ISBN-10: 3907078470 | ISBN-13: 978-3907078471 | Edition: 1

In an age of irony, Freitag bags shoulder it all. Respectable, credible, authentic, genuine, trustworthy, and honest, they are an urban tool, a saddlebag for the city cowboy, a messenger bag for the real and the virtual; durable enough to be carried all over the world. Invented by Swiss brothers Daniel and Markus Freitag, who wanted bags just like the ones worn by New York bike couriers, bags that were practical, weatherproof, quick, and easy, the Freitag bag is tailor-made on a small-scale of recycled truck tarpaulins, bicycle inner tubes, and car seatbelts. In line with the Freitag principle, each book is individually bound with a spine made of typical bag material, and it holds a grab bag of printed goodies. In addition to covering the history of the bag and its particular ecological, economic, and sociocultural contexts, Freitag contains portraits of 3000 Freitag bags and their owners, most of whom are members of a generation that is as vain as it is critical of consumerism -- a generation for whom the Freitag bag is the ideal brand-name product.

Product Details

• Hardcover: 492 pages
• Publisher: Lars Müller Publishers; 1 edition (October 29, 2001)
• Language: English
• ISBN-10: 3907078470
• ISBN-13: 978-3907078471
• Product Dimensions: 9.7 x 6.8 x 1.7 inches
• Shipping Weight: 2.8 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,981,155 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars absolutely great., February 1, 2005

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exphys2000 "exphys2000" (New York United States) - See all my reviews

This review is from: Freitag: Individual Recycled Freeway Bags (Hardcover)

Far more than one of those thick books with modern layout and strangely-cropped images (which is what it appears to be on first glance). This book is a great read (even though there is only text on 1 out of 5 pages) and documents in photographs and words how the Freitag bag was developed, adopted by the masses, and used. If you want to see a product and design philosphy that is beyond "green", this is a good place to start. Smart, very smart.