Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.
FREE Two-Day Shipping for students on millions of items. Learn more |
| |||||||||||||||
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Editorial Reviews
Language Notes
Text: French
Book Description
This book deals in a straightforward manner with the language of marketing, media and communications as practised in France. It provides a two-year course for students who wish to apply their French studies to a practical end and contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
First Sentence:
Une etude menee par Proximite (agence specialisee de communication) aupres de 157 directeurs d'entreprises francaises montre qu'en 1993, la plupart d'entre eux ont choisi de nouveaux supports publicitaires (promotion, stimulation, force de vente, distribution, publicite directe). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
locutions courantes, les invendus, cinq clefs, culture papier, produits informatiques, presse quotidienne nationale, sont les avantages, les annonceurs, des annonceurs, profonde remise, les phrases suivantes, style soutenu, magazine mensuel, vente par correspondance, texte nous avons, expressions courantes, quatre phrases, est invariable, message publicitaire, les radios, est synonyme, ces verbes, par satellite, des agences, les fabricants Key Phrases - Capitalized Phrases (CAPs): (learn more)
Radio France, Digital Domain, Jacques Binsztok, Festival de Cannes, Peter Stuyvesant Travel, Arte Deutschland, Camel Boots, France Info, Fun Radio, Caisse Nationale, Compagnie Corporate, L'Afrique du Sud, Nouvelles Messageries de la Presse Parisienne, Olivier Saguez, Serge Eyrolles, Albin Michel, Canal Satellite, Interactive English Dictionary, Lyonnaise des Eaux, Paris Match, Robert Laffont, Smart Move, Bernard Fixot, Bruno Delport, Canal Jimmy New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Une etude menee par Proximite (agence specialisee de communication) aupres de 157 directeurs d'entreprises francaises montre qu'en 1993, la plupart d'entre eux ont choisi de nouveaux supports publicitaires (promotion, stimulation, force de vente, distribution, publicite directe). Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
locutions courantes, les invendus, cinq clefs, culture papier, produits informatiques, presse quotidienne nationale, sont les avantages, les annonceurs, des annonceurs, profonde remise, les phrases suivantes, style soutenu, magazine mensuel, vente par correspondance, texte nous avons, expressions courantes, quatre phrases, est invariable, message publicitaire, les radios, est synonyme, ces verbes, par satellite, des agences, les fabricants Key Phrases - Capitalized Phrases (CAPs): (learn more)
Radio France, Digital Domain, Jacques Binsztok, Festival de Cannes, Peter Stuyvesant Travel, Arte Deutschland, Camel Boots, France Info, Fun Radio, Caisse Nationale, Compagnie Corporate, L'Afrique du Sud, Nouvelles Messageries de la Presse Parisienne, Olivier Saguez, Serge Eyrolles, Albin Michel, Canal Satellite, Interactive English Dictionary, Lyonnaise des Eaux, Paris Match, Robert Laffont, Smart Move, Bernard Fixot, Bruno Delport, Canal Jimmy New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 4
books:
1
book
cites this book:
- True lies by Philip Ross on page 30
- A Reference Grammar of Modern French by Anne Judge in Back Matter
- True Lies by Dewey Gram on page 30
- Close Encounters Of The Third Kind by Steven Spielberg in Back Matter
- Using Spanish Synonyms by R. E. Batchelor in Front Matter
Books on Related Topics
(learn more)
|
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing
- Books > Education & Reference > Foreign Languages > French
- Books > Education & Reference > Foreign Languages > Instruction > French
- Books > Literature & Fiction > History & Criticism > European
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > New & Used Textbooks > Humanities > Foreign Languages > French
- Books > New & Used Textbooks > Humanities > Literature > World Literature > European
- Books > Professional & Technical > Accounting & Finance > Accounting
