The fifth volume in Chronicle's Art Deco design series, French Modern is a sophisticated celebration of this exceedingly popular design period. As the birthplace of Art Deco, France offers a unique perspective on this extraordinary artistic movement. From fashion and wine to culture and industry, all aspects of French life in the '20s and '30s are displayed and interpreted in this rich compendium of highly stylized designs, including magazines, posters, brochures, and retail packages. Stunningly illustrated with a wealth of original artifacts, some never before seen in the United States, this affordably priced and exquisitely designed book will be an essential acquisition for collectors and designers alike.
Book Description
Editorial Reviews
Review
--Communication Arts, June 1997
Continuing Chronicle's fine Art Deco design series, Steven Heller, one of graphic design's foremost historians, and designer Louise Fili have collected a wonderful array of examples from this period of French design (the '20s and '30s). Along with packaging (from face powder to cocoa), posters (fasion, travel), magazine covers (Art et Industrie) and typefaces (Fondries Deberny et Peignot), Heller and Fili offer up more unusual finds like a tin toy truck, point-of-puchase displays, enamel signs and even buttons on illustrated button cards, all showing the striking colors and geometry of Deco. Well-known designers like Cassandre, Carlu and Colin are represented, among many lesser known and even unknown artists. Beautifully printed, these books are a joy to own.
About the Author
Steven Heller is the art director of the New York Times Book Review. He is the author of over ninety books on graphic design, popular art, and satiric art. He lives in New York City.
Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Buy This One; Buy 'Em All,
By J. D Suggs (Atlanta, Georgia United States) - See all my reviews
This review is from: French Modern: Art Deco Graphic Design (Chronicle's Art Deco Design Series) (Paperback)
This is another first-rate collection of deco commercial art that you wouldn't see elsewhere, and it proves that graphic design was in a kind of golden age at the time. The work here is rich and appealing, as in all the books of the series, and if you're a designer, you'll find it very inspiring as well, and a handy reference tool.The book itself is a fairly small paperback, though very nicely printed on glossy paper. The work inside this and other volumes in the series certainly justifies a larger, hardcover treatment.
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