From Booklist
To be successful, today's graphic arts practitioners need to approach design assignments from a communications viewpoint. What is the message? What's the competition doing? How can one ensure that the message is not only heard, but also responded to in the appropriate manner? From firms across the country, more than 100 examples of design solutions to these questions are presented, each with details about print run, cost, concept, special effects, distribution, and response. Included are unusual ideas (puzzles and T-shirts), discussion of clients with a known penchant for innovation (printers, paper manufacturers, nonprofits, and the like), and analysis of both well-known firms and one-person shops. A good source for inspiration. Barbara Jacobs
Review
Over 130 promotional pieces provide designers with low-budget projects to big-budget jobs. Use these ideas as a foundation for planning and producing artist promotional programs, covering everything from initial print runs and poster concepts to using self-promotional pieces. -- Midwest Book Review
