The underground documentary that became a massive grassroots success, FRESH is the embodiment of the good food movement.
FRESH outlines the vicious cycle of our current food production methods, while also celebrating the farmers, thinkers and business people across America who are reinventing our food system, from a basketball player and former-executive-turned-urban-farmer to a poetic prophet of the fields who tells us: We can raise everything we need without any of the industrial food system. Director Ana Joanes takes her camera coast to coast and explores the lives of amazing Americans who are redefining the way we eat and how we live. FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur s 2008 Genius Award, sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan s book, The Omnivore s Dilemma, and supermarket owner, David Ball, who continues to challenge our discount superstore-dominated economy.
Both an enlightening documentary and a stirring call to action, FRESH transforms the way we look at food.
casts a sympathetic eye on farmers under contract to the giants of agribusiness and acknowledges the challenge of transitioning to more sustainable methods --The New York Times
While Food, Inc. raised awareness about the consequences of consolidation, FRESH advances the argument by talking about solutions. --San Francisco Chronicle