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Fresh


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Fresh + Fed Up + Food, Inc.
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Product Details

  • Actors: Joel Salatin, Will Allen, David Ball
  • Directors: Ana Joanes
  • Format: Multiple Formats, Color, NTSC
  • Language: English
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.33:1
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: Docurama
  • DVD Release Date: March 13, 2012
  • Run Time: 72 minutes
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (43 customer reviews)
  • ASIN: B005YFGIZM
  • Amazon Best Sellers Rank: #22,344 in Movies & TV (See Top 100 in Movies & TV)

Editorial Reviews

Product Description

Product Description

The underground documentary that became a massive grassroots success, FRESH is the embodiment of the good food movement.

FRESH outlines the vicious cycle of our current food production methods, while also celebrating the farmers, thinkers and business people across America who are reinventing our food system, from a basketball player and former-executive-turned-urban-farmer to a poetic prophet of the fields who tells us: We can raise everything we need without any of the industrial food system. Director Ana Joanes takes her camera coast to coast and explores the lives of amazing Americans who are redefining the way we eat and how we live. FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur s 2008 Genius Award, sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan s book, The Omnivore s Dilemma, and supermarket owner, David Ball, who continues to challenge our discount superstore-dominated economy.

Both an enlightening documentary and a stirring call to action, FRESH transforms the way we look at food.

Special Features

  • Theatrical Trailer

Review

casts a sympathetic eye on farmers under contract to the giants of agribusiness and acknowledges the challenge of transitioning to more sustainable methods --The New York Times

While Food, Inc. raised awareness about the consequences of consolidation, FRESH advances the argument by talking about solutions. --San Francisco Chronicle

Customer Reviews

4.8 out of 5 stars
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See all 43 customer reviews
"Fresh" is refreshing to watch.
V. N. Alexander
The film is factual and entertaining as you get to see some of the farmers going through their day/ you feel like you're right there.
Hallie
Lots of documentaries out there about food, health, environment, etc.
Joseph A. Verica

Most Helpful Customer Reviews

Format: DVD
There is no denying that there is a good message and a big heart behind the documentary "Fresh." At a mere 72 minutes, the film raises a lot of points about sustainable food and the surrounding history which has given rise to the all-pervasive industrialized food system. By no means is "Fresh" the first or the last film that will cover this familiar terrain. It may not offer global solutions but, as a gentle call-to-arms, it showcases a number of success stories that highlight changes which can be made by ordinary people. And there's nothing wrong with that! One of the common problems with this type of presentation is that they tend to "preach to the choir." In other words, those that seek out a certain topic will probably already be knowledgeable about it. While "Fresh" may not offer much new information to those already invested in a healthier food movement, the anecdotal tales of its interviewees brings the subject onto a personal (and identifiable) level.

At the common sense heart of "Fresh" is the notion that our food system should be allowed to emulate the way things occur and thrive in nature. Makes sense, huh? If you take nothing else away from this documentary, this seems like a pretty solid point. On this end, the examples include a small farm where cattle are allowed to migrate so that grazing fields can replenish themselves. Some pretty distressing images are contained in an industrialized chicken farm where the animals are overcrowded, physically altered (beaks clipped, etc), and dosed with chemicals and antibiotics so that this unnatural lifestyle doesn't lead to mass death. On the vegetative side, I particularly enjoyed the sequence about ordinary people in an urban setting who have begun an impressive community garden and grassroots educational movement.
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46 of 47 people found the following review helpful By A. Durham on March 1, 2012
Format: DVD
This is a powerful video, even better than Food Inc. in my opinion because it is a very well rounded look at what is going wrong with our food supply. It shows how both animals and produce crops are being raised, and the implications for our health and that of the environment. I really liked that towards the end, there were uplifting ideas for change. You weren't just left with a heavy negative feeling on your heart, and hopelessness. There were ideas we can all put into place, such as starting your own small backyard garden, or buying from local farmers. Two thumbs up!
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43 of 45 people found the following review helpful By dirtmcgirt on March 7, 2012
Format: DVD
FRESH is best summed up as this: if Food Inc. opened your eyes but made you not want to eat, FRESH will show you what's possible for the food we eat and make you want to cook up a storm of fresh, local, organic, and sustainable food. Definitely watch it!
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22 of 22 people found the following review helpful By Joseph A. Verica on June 2, 2012
Format: DVD
Lots of documentaries out there about food, health, environment, etc. This one is different. While is does point out many of the problems that have been highlighted in other docs, this one spends a good deal of time on solutions. Real life examples of how people are rising above the system and making it work! Highly recommended.
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8 of 8 people found the following review helpful By Timegoesby on October 6, 2012
Format: DVD
This documentary provides a good introduction into the problems of the industrial agricultural system. With the emphasis on productivity and efficiency by large corporate agricultural players, the quality of food has been sacrificed. Since food has been specialized, standardized, and diversification of crops has dwindled, the food system is providing mostly cheap, highly processed foods instead of fresh, healthy vegetables and fruits. There are concerns about the quantities of antibiotics injected in meats, widespread use of chemicals and pesticides, and 3-4 large corporate agricultural players dominating the market and dictating the rules.

The film interviews several different people who are working to make a change in how they treat food. I think I've seen several of these people in other food films before. They range from a farmer who is raising sustainable pork, beef, chickens, to a farmer running an urban farm in Milwaukee. The film also briefly introduced a neighborhood coop in Kansas which is providing healthy, local vegetables and fruits from local farms to grocery stores. Michael Pollan also makes brief comments about the food system throughout the film.

I think seeing alternative, healthy, and sustainable ways of farming and learning about how it makes a difference to society, community, the environment, and peoples' diets is so important. This film presents information in a clear and straightforward manner.
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7 of 7 people found the following review helpful By G. Teslovich on April 5, 2012
Format: DVD
A good documentary on sustainable, community and organic farming. Largely anecdotal, it could have presented more data to show the resources required to produce plant and animal food for human and animal consumption. Also, I would have liked to see the impact of industrialized and large scale farming on the environment. One example (amongst thousands) is the almost dead to fish, animal and aquatic plant life of the Sun River. A large tributary whose plume of brown poisoned water flows into a relatively clear Missouri River and eventually into the Mississippi and Gulf; contributing to loss of life for it's thousands of miles journey. The cause: Irrigation and stormwater runoff carrying excess nutrients and chemicals from corn, soybean, hay and wheat fields as well as poorly managed livestock production (manure) into the Sun River.
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