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The underground documentary that became a massive grassroots success, FRESH is the embodiment of the good food movement.
FRESH outlines the vicious cycle of our current food production methods, while also celebrating the farmers, thinkers and business people across America who are reinventing our food system, from a basketball player and former-executive-turned-urban-farmer to a poetic prophet of the fields who tells us: We can raise everything we need without any of the industrial food system. Director Ana Joanes takes her camera coast to coast and explores the lives of amazing Americans who are redefining the way we eat and how we live. FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur s 2008 Genius Award, sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan s book, The Omnivore s Dilemma, and supermarket owner, David Ball, who continues to challenge our discount superstore-dominated economy.
Both an enlightening documentary and a stirring call to action, FRESH transforms the way we look at food.
- Theatrical Trailer
While Food, Inc. raised awareness about the consequences of consolidation, FRESH advances the argument by talking about solutions. --San Francisco Chronicle
Top Customer Reviews
At the common sense heart of "Fresh" is the notion that our food system should be allowed to emulate the way things occur and thrive in nature. Makes sense, huh? If you take nothing else away from this documentary, this seems like a pretty solid point. On this end, the examples include a small farm where cattle are allowed to migrate so that grazing fields can replenish themselves. Some pretty distressing images are contained in an industrialized chicken farm where the animals are overcrowded, physically altered (beaks clipped, etc), and dosed with chemicals and antibiotics so that this unnatural lifestyle doesn't lead to mass death. On the vegetative side, I particularly enjoyed the sequence about ordinary people in an urban setting who have begun an impressive community garden and grassroots educational movement.Read more ›
Most Recent Customer Reviews
Everyone should watch this. We should all know where our food comes from, and what it takes to get good healthy food to our tables.Published 6 days ago by cihmom
Quality documentary focusing on the differences between industrial and sustainable farming methods.Published 2 months ago by Hendogg311