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Fresh Lipstick: Redressing Fashion and Feminism
 
 
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Fresh Lipstick: Redressing Fashion and Feminism [Hardcover]

Linda M. Scott (Author)
2.8 out of 5 stars  See all reviews (5 customer reviews)


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Book Description

December 23, 2004
Fresh Lipstick shakes feminist fashion down to its Birkenstocks.

Linda M. Scott wants to put an end to the belief that American women have to wear a colorless, shapeless uniform to achieve liberation and equality.

A pointed attack on feminism's requisite style of dress, Fresh Lipstick argues that wearing high heels and using hair curlers does not deny you the right to seek advancement, empowerment, and equality. Scott asserts that judging someone on her fashion choices is as detrimental to advancement as judgments based on race, nationality, or social class. Fashion is an important mode of personal expression, not an indication of submission. She demonstrates that feminism's dogged reduction of fashion to sexual objectification has been motivated by a desire to control other women, not free them. This push for power has produced endless conflict from the movement's earliest days, hindering advances in women's rights by promoting exclusion. It is time for the "plain Jane" dress code of the revolution to be lifted, allowing all women to lead, even those wearing makeup and Manolos.

Marching through 150 years of American dress history, Scott rips down feminism's favorite positions on fashion-from the power of images to the purpose of makeup. The illustrative examples-from flappers to Twiggy to body-piercing-are often poignant, occasionally infuriating, but always illuminating and thought-provoking.

With Fresh Lipstick, Linda Scott gives women the ammunition to settle the fashion debate once and for all. She challenges feminists to move beyond appearances and to return their focus to the true mission of the movement: equality for all women everywhere.


Editorial Reviews

From Publishers Weekly

In this strident, well researched and sometimes exhausting critique of the women's movement's strains of "antibeauty ideology," Scott, an associate professor at the University of Illinois, argues that feminist doesn't have to mean frumpy. It won't be news to post Sex and the City "do-me" feminists, but adornment, Scott insists, is a natural, inherently positive way for women to express their identities; fashion is neither the instrument of male oppression that members of the mid-19th-century anti-corset "dress reform" movement insisted it was nor the vehicle for sexual exploitation (or signal of antifeminist backlash) that some contemporary feminists suggest it is. Beginning with Susan B. Anthony's prudish rejection of stylish Elizabeth Oakes Smith at the 1852 Women's Convention, academic and upper-class feminists have consistently discredited women (especially of lower classes) who don't fit the mold, Scott argues. Scott's analysis extends to what she sees as today's antibeauty books and films (e.g., Naomi Wolf's TheBeauty Myth, Jean Kilbourne's Killing Us Softly movies), which she argues are hypocritical, reductionist and, at worst, classist. Scott is most convincing when she argues for the liberating capacity of fashion: "By ignoring the way that self-decoration expresses the human force of creative expression...[;] and by denying the strength these practices can bring at depression, dislocation, and even death, the antibeauty critique engages in cultural cruelty." But she sometimes falters, as when she glosses over the media and fashion industry's relationship to the very real danger of eating disorders.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Though it is pro-primping, this book might make you put down the highlighting kit and grab a highlighter, becuase it's so packed with facts and controversy. But some of its content-- like an old graphic that shows Ms. Steinem as quite the style icon herself-- is just plain (not plain-Jane) fun, much like fashion itself."--Paula Wehmeyer, BUST
 
"This well-researched, enlightening, and provocative book is recommended for academic and large public libraries."--Library Journal

"Thanks to Fresh Lipstick feminism will be fashionable. For those who shun Madison Avenue as well as those who indulge their inner consumer, Linda Scott uses historical anecdotes and strong opinions to make the case for feminism to more honestly approach beauty and fashion."--Amy Richards, co-author of Manifesta: Young Women, Feminism and the Future and Grassroots: A Field Guide to Feminist Activism

"This is a brilliant work that establishes Linda Scott as the leading academic commentator in the country on women, fashion, and advertising and our most perceptive thinker on the cultural understanding of advertising."-- Michael Schudson, author of The Good Citizen, Watergate in American Memory, and Professor of Sociology and Communications, UC-San Diego

"Wow! Linda Scott has written a fresh, provocative and fun look at feminism and fashion. For too long leading feminists have told women that everything from high heels to lipstick is oppressive. Linda Scott shows us how the most oppressive voice is the feminists themselves. With exemplary research she documents the puritanical and classist motives of the women's movement in their judgments of fashion, and arrives at the conclusion women have been waiting for: you can be feminine and a feminist."--Rene Denfeld, journalist and author of The New Victorians: A Young Woman's Challenge to the Old Feminist Order

"Every once in a while a book appears that separates smoke from fire. This is one of those books. Fashion and feminism have endlessly sparked polemics, but how fair and accurate were they? On every page Linda Scott shows who the smoke blowers were. Then she lights a fire of her own that will burn for generations."--James B. Twitchell, author of Branded Nation, Living It Up: America's Love Affair with Luxury, and Adcult

Product Details

  • Hardcover: 368 pages
  • Publisher: Palgrave Macmillan (December 23, 2004)
  • Language: English
  • ISBN-10: 1403966869
  • ISBN-13: 978-1403966865
  • Product Dimensions: 9.2 x 6.5 x 1.4 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,923,577 in Books (See Top 100 in Books)

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Average Customer Review
2.8 out of 5 stars (5 customer reviews)
 
 
 
 
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10 of 10 people found the following review helpful:
5.0 out of 5 stars thought provoking, June 2, 2006
By 
Carolyn Marie (Thousand Oaks, CA, USA) - See all my reviews
This review is from: Fresh Lipstick: Redressing Fashion and Feminism (Hardcover)
Contrary to other reviews, this book is not a simple narrative. It follows fashion and feminism through history. Granted, it is a new generation of feminism and is bound to be controversial but overall she tries to explain that fashion is a matter of personal preference and conflicts with the idea of the freedom feminism promises. She also explains how fashion constraints were used primarily as class restraints during the early days of feminism (1900's) and that it wasn't a matter (for the most part) of men trying to corner women into a specific role. On top of shattering common misconceptions (such as you can't be a feminist and care how you look) the book is interesting and engaging throughout.

My only complaint is that it doesn't address the problems women do have with body image and the negative implications of fashion, if it did this then it truly would be a well rounded piece of work. Howevever I still give it 5 stars because what it covers it does so excellently.
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11 of 14 people found the following review helpful:
5.0 out of 5 stars Perception of beauty - in the mind of the beholder, July 12, 2005
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A reader (Rocky Mountains USA) - See all my reviews
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This review is from: Fresh Lipstick: Redressing Fashion and Feminism (Hardcover)
Is beauty a vehicle of oppression enslaving women by its rigid demands or a gateway to status and empowerment? The author presents a compelling, well-researched argument that a love of feminine adornment is not at odds with the broadest goal of the feminist movement - that of individual self-expression.

Linda Scott tracks the development of the feminist movement in its three stages and analyzes the role of female adornment within the context of each wave of change. She brings to light some atypically flamboyant feminists that other books of this genre neglect to mention. Scott also chronicles the upheavals that concurrently went on in the realms of fashion and women's publications. The interconnection of the topics she deals with is complex and often amorphous, but her lucid analysis makes for thought-provoking reading.
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17 of 29 people found the following review helpful:
1.0 out of 5 stars time to move on, August 10, 2005
This review is from: Fresh Lipstick: Redressing Fashion and Feminism (Hardcover)
If this book is any indication, Linda Scott apparently got run over by a truck and got up thinking she'd invented the wheel. In Fresh Lipstick, the University of Illinois professor fights and re-fights a battle that was essentially over in the last millennium. With a scant few references to anything written after 1994, Scott seems to have slept though the post-feminist wave that ran over the culture. For a decade now, girls and women (as well as the advertising, film and music industries) have been transgressing the boundaries between fashion, beauty, images of strong women and sexuality, making many of her points repetitive and moot.

The disappointing thing is that, with Scott's obvious intellect, her efforts could have been better spent illuminating the substantive issues facing us like the lack of child care alternatives, the increasing poverty rates among female-headed households, continued domestic violence (no matter what a woman wears or doesn't wear) and an oppressive ideology of motherhood. The book is well suited for bashing easy targets like old-time, `70s feminism in the guise of a liberatory rhetoric, but not for speaking to the contemporary moment.
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