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UPDATED: The Axe Effect in Action - This WAS the PERFECT Deodorant for Me
on September 14, 2011
My Review is "Now Even Better"
This was once a 5-star product, now it is garbage. Axe decided to take a perfect product (in my opinion) and reformulate it to smell like a bad stick of Old Spice and slap a "Now Even Better" label on it. Whomever was in charge of this decision must have been living in a sewer because that's about the only thing the new formula smells better than. I thought maybe I was just so used to the original formula that I wasn't willing to accept change, so I did my own test. One swipe of the old on my left forearm, the "Now Even Better" on my right. I asked 8 girls and 2 guys which arm smelled better. 9/10 chose the left... and for the kicker, the 1/10 did not choose the right arm, she said, "I can't smell anything right now, I have allergies." So of those who could smell, 100 PERCENT CHOSE THE OLD FORMULA.
Who the heck is doing your research, Axe? HUGE fail. My awesome girlfriend managed to find a few sticks of the pre-updated formula, but once I'm done with those, I'm going to have to find a new scent. I assure you, unless they find a way to redeem themselves, it will not be an Axe product.
Two swipes under each pit and a strait line down the center of the inside of my shirt is my version of "double pits to chesty". It's my fail-safe secret to smelling amazing. I can't tell you how many times I have been cuddled up with a girl or in the middle of a simple "hello" hug with a female friend only to find her head buried in my chest sniffing me like a dog in heat. The most frequent compliment I receive is, "You smell so good!" and the most common question I'm asked is, "What cologne are you wearing?" Both of which are usually prefaced with an exclamatory remark like, "Oh my god!"
The reason this stuff works so well for me (and you'll have to take the following into consideration, as I'm sure this product won't be right for everyone) is because I don't sweat much and I usually shower twice a day. As a result of my hygienic habits, I don't produce a lot of body odor, if any noticeable amount at all. I love Phoenix because it is not overpowering when applied as directed above, and it is only detected at close proximity (which prompts the ladies to want to move in even closer for a better whiff). I can't claim that this will reduce perspiration nor mask body odor if you are a human rain machine with a stink that can make a skunk wince, but I can state that unlike the Axe Dry version, this product does not contain harmful chemicals like aluminum zirconium tetrachlorohydrex glycene, a known neurotoxin found in most antiperspirants. All of the ingredients in this "Fresh" version of Phoenix are safe (this coming from a chemist and wellness buff), so I have no health-related qualms with slathering this on daily. I also think its somewhat sweeter scent is far superior to Axe Dry.
What it comes down to is this - the Axe effect is no joke, nor is it something that only 15-year-old boys are sporting. I'm not only turning 30 this year, but the heads of every woman in Los Angeles who gets close enough to me to pick up on my secret signature scent. I've probably spent thousands over the years on high-end colognes, only to get mixed reviews and allergic reactions. However, $4 and a quick trip to any local supermarket results in unanimous praise and a lot of face-to-chest loving.
If you're a guy with good hygiene who doesn't sweat much, Axe Fresh Phoenix will be your perfect partner in crime.