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1 of 1 people found the following review helpful:
5.0 out of 5 stars Essential Reading in Media History, May 24, 2010
By 
Jon Steinberg (New York, New York, US) - See all my reviews
(REAL NAME)   
This review is from: Friendlyvision: Fred Friendly and the Rise and Fall of Television Journalism (Hardcover)
A fascinating book. Ralph Engelman convincingly shows that from the time of his collaboration with Edward R. Murrow in the early 1950s, Fred Friendly was a major force in the rise and decline of television news over the next three decades. Friendly was an invented surname, and only half appropriate. Physically imposing and emotionally fearsome, this TV giant inspired both adoration and contempt while charming and scheming his way to the top of his profession. Friendly was a liberal idealist. He made strenuous efforts to arrest the decline of television journalism. In meticulous detail, Engelman conveys how quixotic this attempt was, even backed by millions of dollars from the Ford Foundation. If you want to understand how the corporate imperative to maximize profits can squeeze the juice out of a major medium of public culture and flatten news into entertainment, this book is essential reading.
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Friendlyvision: Fred Friendly and the Rise and Fall of Television Journalism
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