Friends with Benefits: A Social Media Marketing Handbook (Paperback)

~ Darren Barefoot (Author), (Author)

Editorial Reviews

Product Description

The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits: A Social Media Marketing Handbook is a tactical guide, filled with tricks, tips, and real-world case studies that show you how to reach out to the new online influencers to increase your company's online visibility and bring more visitors to your website. You'll learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of your marketing budget.

About the Author

Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.

Product Details

• Paperback: 280 pages
• Publisher: No Starch Press (November 22, 2009)
• Language: English
• ISBN-10: 1593271999
• ISBN-13: 978-1593271992
• Shipping Information: View shipping rates and policies
• Amazon.com Sales Rank: #416,588 in Books (See Bestsellers in Books)