Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.
You know, "get 4 gazillion Facebook followers!" and all that sort of thing.
If you are wanting help navigating the waters of social media marketing, "Friends With Benefits" is a great resource and handbook to help you along.
The book is fairly easy to read but it does cover a lot of territory, from blogging to Facebook, Twitter and MySpace.
Still one of the best books out there on managing and planning for social media, in particular because it offers solid examples of successful and unsuccessful campaign (with... Read morePublished 20 months ago by SoMisguided.com
If you're starting out at a digital agency, this book is a good primer.
It includes a thorough history of social media sites, which will help you understand why you use... Read more
When I bought this book, I wasn't sure I'd learn anything. After all, I work as a marketing consultant. But I was impressed with the book. Read morePublished on July 27, 2012 by Andrea Coutu from Consultant Journal
This is a bite-sized book. If you're a PR person or a marketer who feels that you're a little behind the curve when it comes to social media, you'll be able to get through this... Read morePublished on January 24, 2011 by Theseus
How I got the book:
Electronic review copy sent to me on behalf of the authors. (disclosure: an excerpt from this review appears in the paperback version)... Read more
Social media has exploded in the last few years with millions of people using the various sources to connect with each other. Read morePublished on September 30, 2010 by Alain B. Burrese
Many books about social media promote the idea that these new tools are the be-all and end-all of marketing. Read morePublished on August 20, 2010 by Janice King
Friends with Benefits is a great book.
When Amazon recommended it to me I had to laugh a bit at the title, and upon reflection, realized it couldn't be more true. Read more
Social media democratizes communications, allowing anybody to become a publisher, from YouTube videos, to blog posts, to twitter messages. Read morePublished on July 22, 2010 by Dr. Yuval Lirov