Review of the First Edition: "The authors provide perceptive, concise summaries of the significant theories from Adam Smith to Michael Porter, resulting in an excellent overview of economic thought as it pertains to trade."
About the Author
Dong-Sung Cho is Professor of Strategy, International Business and Management Design at Seoul National University (SNU). He received a doctoral degree from Harvard Business School in 1976 and worked at Gulf Oil's Planning Group before joining SNU in 1978. He was a Visiting Professor at HBS, INSEAD, Helsinki School of Economics, the University of Tokyo, Hitotsubashi University, University of Michigan, Duke, Peking, Zhejiang and Nankai Universities. Among the 57 books he has published are The General Trading Company by Lexington Books (1986), Tiger Technology: the Rise of the Semiconductor Industry in Asia by Cambridge University Press (1999), and From Adam Smith to Michael Porter: Evolution of Competitiveness Theory by World Scientific (2000). He has served on the Board of Directors at 15 multinational companies and research organizations. He is Honorary Consul General of Finland in Korea. He was President of the Korean Academic Society of Business Administration and also chaired the Korean Association of Academic Societies, which is the umbrella organization of 651 academic societies that encompass humanities, social sciences, natural sciences, engineering, and others. He also co-chaired the Committee for Government Innovation Management and the Committee for Synergistic Cooperation between Big and Small Corporations jointly with the Prime Minister of Korea. Since 2008, Dr Cho has been in the Korean Presidential Council for National Competitiveness.
Hwy-Chang Moon received his PhD from the University of Washington and is currently a Professor of International Business and Strategy at the Graduate School of International Studies, Seoul National University. In parallel with his Seoul National University professorship, Dr Moon is Director of the Institute for Policy and Strategy on National Competitiveness. He has taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics and Business, Kyushu University, Keio University, and Hitotsubashi University. He was also a Visiting Professor at Tokyo University. On topics such as International Business Strategy, Foreign Direct Investment, and Cross-Cultural Management, Professor Moon has published numerous journal articles and books, including Global Business Strategy: Asian Perspective in 2010 by World Scientific. He has contributed to the field of International Business, particularly by developing several new analytical tools, including the generalized double diamond approach to international competitiveness and the imbalance theory of foreign direct investment. Professor Moon is currently the editor-in-chief of the Journal of International Business and Economy. He has served as a consultant to many international companies, international organizations (APEC, World Bank, UNCTAD), and governments (Malaysia, Dubai, Azerbaijan, Guangdong Province of China).