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From Business Cards to Business Relationships: Personal Branding and Profitable Networking Made Easy Paperback – May 8, 2012


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Product Details

  • Paperback: 272 pages
  • Publisher: Wiley; 2 edition (May 8, 2012)
  • Language: English
  • ISBN-10: 111836418X
  • ISBN-13: 978-1118364185
  • Product Dimensions: 8.5 x 5.6 x 0.7 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,627,124 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Want to supercharge your life? Effective networking is the answer and this book will teach you how.

Professionals of all stripes and ages are told to 'get out there' and network so they can build their careers, grow their businesses and elevate their influence in the community, but they are rarely taught the skills to do that. Most people are lost, intimidated by the idea of presenting their own personal brand, and frustrated when it comes to networking. Despite long hours at events and attempts to make the right connections, they aren’t seeing their desired results.

From Business Cards to Business Relationships is a start-to-finish guide that demystifies the networking process and teaches readers how to truly benefit from getting connected. Allison Graham provides an easy to follow road map that is adaptable to your personality, circumstances and growth goals. You will learn how to strategically decide where to go, what to do when you get there and what to do afterwards to turn those casual business card contacts into meaningful relationships. Allison's approach is based on the Four Pillars of Profitable Networking: Perspective, Personal Brand, Procedures, and a Strategic Plan.

This is a prescriptive, practical system based on the author's real-life experience of going from unconnected to connected in a short period of time. No cheesy gimmicks or high-pressure nonsense, just the skills and knowledge that will create success for anyone willing to do the work and follow this advice. Regardless of your past experience or current level of connectivity, your industry or profession, whether you're an entrepreneur or climbing the corporate ladder: you can accomplish whatever you want by meeting and connecting with the right people. From Business Cards to Business Relationships gives you the tools you need to cement a positive personal brand and build your own profitable network.

Praise for From Business Cards to Business Relationships

"Allison Graham can help you turn an introduction into a business, a dinner into a relationship, and an average practice into world class. I've long preached that we're in a relationship business, and this book provides the handshakes, codes, actions, and routes to master those relationships."
Alan Weiss, PhD, Author of Million Dollar Consulting and The Consulting Bible

"At last—a networking book that actually makes sense! Allison Graham's four pillars of networking are as simple as they are powerful. If you are willing to follow her lead with consistent and persistent effort, you will make your mark and expand your horizons both personally and professionally."
Lou Heckler, Humorous Business Keynote Speaker and Speech Coach

"This book is an excellent and much-needed resource to share with the business community."
PJ Hartson, Business Editor, Sun Media

About the Author

Allison Graham is a corporate consultant and keynote speaker specializing in successful business development strategies for professional service providers and small business entrepreneurs. Her company, Elevate Seminars + Strategic Development Inc. (www.ElevateBiz.com) is based in London, Ontario. Allison writes a column and blog on networking and professional growth for the Sun Media chain, and blogs for the Huffington Post. She has contributed to and been quoted in several media outlets including the Financial Post and the Globe and Mail.


More About the Author

Since 2006 Allison has had the privilege of teaching professionals how to generate more client leads through profitable networking and other proven techniques. In 2013, Allison was named to the "Top 20 Under 40" Economic Trailblazers by London Business Magazine.

When she is not keynoting at a conference, training a client or writing for a business publication, you'll find Allison in the hot yoga studio (check out her Fast Company article outlining 5 Biz Lessons from the Hot Room!), hanging with family and friends or playing with her dog Winston C. (The "C' was inspired by Churchill, but stands for "Cutest dog ever!" (His pic is attached)

It's her personal mission to help other professionals get connected and learn how to achieve success despite their circumstances.

Check out her website at www.ElevateBiz.com to book her as a keynote speaker for your next conference or connect @AllisonDGraham

Customer Reviews

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Most Helpful Customer Reviews

By Leo J on August 28, 2013
Format: Kindle Edition
This is a must read book for anyone who is new to networking or needs a refresher on how to build a solid business network. This book has great advice and practical tips that actually work!!
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Format: Paperback
I have heard Allison speak many a time and have read her book. When it comes to building relationships she knows how to do it effectively. From body language, etiquette, appearance, handshake to the delivery of the words. It is all here and more.

Do you want to grow your network? Do you want to enjoy networking? Do you want to be successful? If you answered yes to any one of these questions it is time to read this book.

Allison is an amazing business women, she walks her talk and is always there with a smile and and handshake.

Enjoy the read!
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By T. Tellovinian on June 16, 2013
Format: Paperback Verified Purchase
I saw Ms. Graham on an episode of CTS Weekender and she made me interested in this book. The book has been a good read, full of useful tips on how to present oneself for networking and in life in general. Just like how companies focus on developing their brand in the mind of consumers, Graham suggests we need to do the same with our own personal brand.

I've read other books in this genre before, but this one is far more useful than most of the other books I've read. Graham actually gives original advice developed through her experience, not just stuff that we've heard a million times before. Graham also peppers it with personal stories and anecdotes that help illustrate her points.

Recommended for anyone who wants a more "useful" networking book.

(P.S. This is a real review, I'm not being paid to write this, although it'd be nice if I was! Just kidding.)
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Format: Paperback
Allison Graham offers innovative and practical strategies on the art and science of building business relationships. In person, Allison is engaging and passionate about helping people succeed professionally. This is essential reading for anyone wishing to hone their communication and leadership skills.
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By al on August 21, 2012
Format: Paperback
Really great for formulas that I can adapt to my own personality. It wasn't one of those cheesy networking books that tells you to do stuff that doesn't work. This is a book that allowed me to use items that I am able to put in to practice. Was able to go to the chamber meeting last night and actually met some new people that I have meetings with! And shockingly there are finger lickers out there. Haha.
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