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From Design Into Print: Preparing Graphics and Text for Professional Printing 1st Edition

4.2 out of 5 stars 13 customer reviews
ISBN-13: 078-5342492200
ISBN-10: 032149220X
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Editorial Reviews

From the Back Cover

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won't print. The editor of a college paper can't figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn't they teach this stuff in design school?
Sandee Cohen comes to the rescue, whether you're producing your first newsletter or you're an experienced graphic designer who needs to come up to speed on professional-level printing. She'll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You'll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It's like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.
This book will help you:
Choose the right desktop printer for your needsFinally understand resolutionGet the results you want from page-layout and image-editing applications Find the best stock imagesKnow what to expect when RGB colors convert to CMYKFigure out your fontsPreflight your workSound smart when talking to a print shop

About the Author

Sandee Cohen has been an instructor in desktop publishing for over twenty years, teaching at New York University, Parson's School of Design, New School University, and many publishing houses and design studios all over the United States. She is the senior contributing editor to InDesign Magazine, and a popular speaker at many InDesign and publishing conferences around the world. In addition to authoring several editions of InDesign: Visual QuickStart Guide, she is co-author of Real World Adobe Creative Suite 2, Adobe Acrobat 5 Master Class, and The Non-Designer’s Scan and Print Book.
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Product Details

  • Paperback: 336 pages
  • Publisher: Peachpit Press; 1 edition (May 28, 2009)
  • Language: English
  • ISBN-10: 032149220X
  • ISBN-13: 978-0321492203
  • Product Dimensions: 7.5 x 0.8 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #131,647 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I agree that this book is a "must have" for all but the most experienced professional graphic designers. I promise that the rest of us will learn useful concepts and facts. You may also learn the reasons behind other concepts that you thought you already understood. This book will be a quick reference for me -- within arm's reach in my studio.

As you can see from the Table of Contents, the scope of this book is rather broad but it is very readable and authoritative. It is beautifully produced (of course!) and engaging. For instance, the quizzes are practical and often fun. My favorite quiz was matching ten CMYK values with ten named colors -- sort of a crossword puzzle for colorists. How you use the book will depend upon your own experience. You mileage may vary but you will enjoy the ride.
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Format: Paperback Verified Purchase
Having only had one or two forays into designing artwork for professional printing, I must say that I felt completely overwhelmed when confronted by the task of doing a large print project for a client. Sure I knew a lot about the technical aspects of creating a good looking design, but making sure that design worked for the professional printer I was working with was the most daunting part of the job. I bought and read this book in about two days, and almost immediately felt entirely confident in my abilities to finish the client's job; everything turned out great, the client loved the finished pieces!

Flash forward about two years, I landed an interview at a large printing company. My knowledge of not only design, but also my understanding of the technical information, and specifically the professional printing terminology allowed me to land the job immediately after my initial interview. Having worked at this job for over a year I must say, the things I learned in this book helped me immensely in not only getting the job, but also assisting other designers who have very little experience setting up artwork files for print. I just wish I could share this wonderful book with the rest of the non-designers, if only they understood things like bleeds, gutters, resolution, etc, my job would be so much easier!

If you are a novice designer who has good design skills, but lacking any experience in specifically designing for print, get this book! It will be a great asset to your career.
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By C. Smith on January 30, 2010
Format: Paperback Verified Purchase
Good book. Only covers the very basics. You won't be a print design expert after reading it.
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Format: Paperback
This is a great introductory book for this subject.
Fairly easy reading, can serve as a reference book.
Highly recommended for newcomers to the subject.
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By Ali on February 4, 2015
Format: Paperback
Maybe this book was relevant in 2009 (though I doubt it) but it seems very outdated in 2015. It was assigned for a class I was taking but it makes references to programs that haven't been used since the very early 2000s (such as QuarkExpress and Adobe PhotoDeluxe) and uses terms that definitely seem outdated today. The author also uses very ridiculous analogies such as oranges in a hardware store is like choosing software and pixels and resolution is similar to buying bed linens. It is very basic and many of the chapters cover things even a novice designer would already know.

Try to find a more current book if you can.
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Format: Paperback
Thanks goodness for this book. I have had many questions regarding the process of preparing digital images for print. I have had some conversations with printers in the past that left me feeling like I really needed to be more informed about this process. This book answers so many questions and gives advice on preventing some common mistakes designers make.
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Format: Paperback
I truly love this book. It explains everything I needed to know in simple explanations. I'm a graphic design student and it often confuses me when my instructors explains about print - terms I'd often mix up and forget about. It's thanks to this book that I finally got most of my questions answered in just a few paragraphs. :D I highly recommend this for students who are having a difficult time understanding print.
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