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From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products Paperback – November 9, 2006

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From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products + How to Write & Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audio Programs, DVDs, and Other How-To Content
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Product Details

  • Paperback: 226 pages
  • Publisher: Wiley; 1 edition (November 9, 2006)
  • Language: English
  • ISBN-10: 0470050861
  • ISBN-13: 978-0470050866
  • Product Dimensions: 6 x 0.6 x 9.1 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #1,284,135 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Become an infopreneur—and be your own boss!

From Entrepreneur to Infopreneur shows you how to make the jump to infopreneur so that you can cash in on the exploding new online information market. This one-of-a-kind guide to infopreneurship provides the tips and tactics you need to succeed and walks you through the steps to start earning money almost immediately, including:

  • Becoming an expert in your chosen field
  • Developing valuable information products at little cost to you
  • Building your e-commerce Web site
  • Marketing your information products to customers
  • Building a healthy, consistent cash flow

Each chapter concludes with a profile of a successful infopreneur, including Joe Vitale, Dan Poynter, Dottie Walters, Tom Antion, and more.

"Chandler knows how to take action and make ideas a reality! The practical steps and outstanding resources she shares will enhance anyone's business and their lives. Whether you are investigating the possibilities or are ready to create new income generating opportunities, From Entrepreneur to Infopreneur provides a practical road map to creating products that will enable you to succeed with ease."
Romanus Wolter, "The Kick Start Guy,", author of Kick Start Your Success

"Chandler covers all the bases. She asks all the right questions then supplies all the right answers in her astonishingly comprehensive and very timely book. It's loaded with valuable life-changing information—and it's fun to read, too."
Jay Conrad Levinson, the "Father of Guerrilla Marketing" bestselling author of the Guerilla Marketing series of books,

"From Entrepreneur to Infopreneur inspires and educates us, in an attention-grabbing, all-inclusive format, to take our information and prosper from it not only personally, but also professionally and financially as 'infopreneurs.'"
Stacy Henderson, Editor in Chief of Home Business Magazine

About the Author

Stephanie Chandler is the small business advisor for, an instructor for Small Biz Boot Camp, and both a judge and conference speaker for Small Biz Games. Her articles on small business and entrepreneurship have appeared in numerous publications, and she is the author of The Business Startup Checklist and Planning Guide.

More About the Author

Stephanie Chandler is an author of several business and marketing books including "The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books," "Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business," "LEAP! 101 Ways to Grow Your Business," "From Entrepreneur to Infopreneur: Make Money with Books, eBooks, and Information Products," "Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business," and "The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books."

Stephanie is also founder and CEO of Authority Publishing, which provides custom book publishing and social media marketing services, and, a directory of resources for entrepreneurs. She also runs the Nonfiction Writers Conference, a 3-day event conducted annually, and The Nonfiction Authors Association.

A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur Magazine, BusinessWeek, Wired magazine, and she is a contributing blogger for Forbes.

In 2012, Stephanie's book "Own Your Niche" was selected as the Best Business Book of the Year by the Global Ebook Awards. Stephanie was also honored by Small Business Trends in the Top 100 Small Business Influencers. She resides near Sacramento, California, and is passionate about writing, blogging, animal rescue organizations, and being a mom.

Customer Reviews

In addition to the profiles and great tips, there are tons of helpful resources in the book.
Patrick Cash
Still, even with several new books out, this one offers a good basic primer on information marketing.
Leslie Truex
If you want to make money selling information products over the internet, then this book is for you.
Brenda Ferguson

Most Helpful Customer Reviews

73 of 75 people found the following review helpful By Amazon Customer on April 23, 2007
Format: Paperback Verified Purchase
When I bought this book on Amazon I was hoping to get some tips and resources for the burgeoning world of online content -- eBooks, reports, newsletters, etc. In that regard, this book was a disappointment. 90% of the content relates to authors who are publishing for print. If you are getting a book traditionally published or self-published, you may benefit. If your focus is online content, I would keep looking.

I feel like the title misrepresents the content. "Getting your book published" or "publishing and marketing your book" are more apt. If I didn't feel a little duped by the promise of content, I would probably up my rating to 3 stars. Only chapter 6 and maybe part of chapter 7 (less than 20 pages) focus on anything other than the traditional publishing model.
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Format: Paperback
I've read most of Alan Weiss' books on how to be a successful consultant, and the instant book seemed to me to be pretty much a rehash of Dr. Weiss' books. It had a little of Dottie Walter's book (Speak and Grow Rich) mixed in there, as well as a bunch of content similar to that found in M.J. Rose's book (How to Promote and Publish Online). The book did not seem to me to be about "infopreneurship" per se as the title suggests. It certainly covered the subject, but it covered more in my opinion.

Before I purchased this book the other day my idea of an infopreneur was that of a digital publisher that sold information products online. My understanding of the term seems to be consistent with an entry for "infopreneur" at Wikipedia Online: "An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet." Since an infopreneur is an entrepreneur it seemed odd to me that the title of the book was worded the way that it was.

I had problems with the title to Chapter 8 in the book (Your Web Site: Build it and They Will Come). Just about everybody knows that merely building a Web site does not generate visitors or, more importantly, paying customers or clients.

My favorite chapters were the ones that seemed to focus on infopreneurship:

1. Information Product Opportunities (a list of the available information product options)
6. Digital Books and Special Reports
7. Other Information Products
9. Online Marketing Techniques
10. Offline Marketing Techniques

I would have liked the book better if Chapter 4 (How to Get Published Traditionally) had been omitted and Chapter 11 (Buzz Marketing) had been merged into chapters 9 (Online Marketing) and 10 (Offline Marketing).
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52 of 55 people found the following review helpful By Affiliate Marketer on September 25, 2007
Format: Paperback Verified Purchase
Based on the other Amazon reviews, I purchased this book. After reading it, and being thoroughly disappointed, I realized, on second glance, that most of the reviews here are from other authors, who seemed to give it the thumbs up.

I expected this book to tackle more issues with regard to eBooks, in terms of generation and advertising, and the information contained in this book on this subject was scant, to say the least. Most of the book addresses methods for promoting printed books, which is misleading (in my eyes) and conflicts with the words "eBook" and "Information Products", which appear on the front cover. Many of the ideas presented for advertising - TV, radio, seminars, etc., are well outside the bounds of the average author. Lots of regurgitated concepts that we've seen hundreds of times before in other books.

There are basically only 1 or 2 small chapters that are relevant to eBooks, and there are major omissions in that regard - no description of ClickBank (the pre-eminent leader in eBook distribution) other than a quick reference, and only a one page discussion of PPC advertising, which has to be addressed more thoroughly in this type of book.

I did find a couple of useful tidbits and website references, but it certainly didn't justify the price of the book.
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21 of 23 people found the following review helpful By Ted Demopoulos on March 21, 2007
Format: Paperback
We are not in the information age, but rather the information overload age. People handle information overload by seeking out experts, and publishing information products helps make you an expert. Experts benefit by selling information products or perhaps giving them away to help further establish their expertise, which can lead to more and better work.

I often blog on how bloggers should repackage their information into information products like books, ebooks, special reports, audio CDs etc. Stephanie Chandler's recent book is a great and pretty thorough overview of information products -- creating, marketing and more, that I'll be recommending to many people.

I know this topic pretty well having aided several clients in producing and marketing info products, and this book is simply full of solid advice. I'm not sure how I could have made it better had I written it myself, and it's usually easy to offer constructive criticism in hindsight. I certainly learned a few things, and the book has a nice organization and flow.

I particularly liked the Infopreneur Profiles, perhaps in part because I know several of them personally. Great choices!

If I had to make one criticism, it would be the amount of coverage to traditional books. Then again, they are the "original" info product and the best at establish one as an "expert."
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